Posts
- Four key ways fitness brands can capitalise on the New Year boom
- How counties can use 2019 as a PR launchpad
- Ultimate HR platforms for businesses
- ‘Greening up’ or ‘green-washing’ the finance sector – and do we care?
- ‘Growing up’: COP26, clean technology and agriculture
- ‘I’m a Celebrity Help My Career!’
- “An addiction to fossil fuels is mutually assured destruction”
- #PHAseOut: Our new initiative as we work towards B Corp status
- 10 of the best Fintech businesses on show in London this week
- 10 steps to effective corporate communications
- 2022: Year of the Facebook conversions API
- 2022’s top 10 reputation management disasters
- 2022’s top Bridging Finance businesses
- 2022’s top money management apps
- 3 Disruptor Apps to watch in 2017
- 4 men’s personal care brands to watch in 2022
- 5 best and worst brand apologies
- 5 best brand campaigns during the 2018 World Cup
- 5 fashion rental brands to try in 2022
- 5 FitTech companies to watch in the lead up to 2023
- 5 innovative brands empowering consumers to make healthier choices
- 5 key learnings from PRWeek’s Crisis Communications conference
- 5 Key VCs Backing Cybersecurity Start-ups
- 5 Lessons PR’s Can Learn from Kim Kardashian
- 5 northern charities making a real difference in their communities
- 5 pet startups you need to know about
- 5 Shocking Tactics Charities Have Used To Raise Their Profile
- 5 things we learnt at Money20/20 Europe
- 5 Tips for your TV appearance
- 6 brands to know if you’re cutting out plastic this July
- 6 sustainable products fit for your home…
- A breakthrough year for Esports
- A corporate takeover with a latte generosity: our thoughts on Pret a Manger’s sale
- A Guide to Effective Seasonal Marketing
- A journey to Milan to provide on-event comms in a strange new world
- A less than safe Ascot bet by Coral
- A night in with John and Lisa: Generating excitement for Ninja’s Cookware collection
- A smart mouthguard to measure head impact data
- A smart PR response can go a long way – even when your company is under-fire
- A sustainable Christmas
- A twist on traditional: What 2023 holds for the food & drink industry
- A view from Conservative Party Conference
- A year of maternity leave during a pandemic
- Achieving national coverage for Xercise4Less
- AgeTech innovators transforming elderly care
- AI & Big Data Expo 2019 preview
- AI industry trends in 2023
- All change at No.10 – what it’s like covering Downing Street
- All eyes on Esports
- Alternative CBD products you didn’t know about
- Alternative exercise classes – Our top five picks
- An analysis of the UK’s shift to a cashless society
- An expert’s guide on effective sustainability communications
- An Idiot’s Guide to the Super Bowl
- Announcing PHA’s 2021/22 Charity of the Year
- Announcing PHA’s Mini-Allotment Competition
- Anyone for tennis? Four brands to help you get into the swing of it
- Apps saving you money this January
- Are we a nation of constitutional illiterates?
- Are you ready to capitalise on the Rugby World Cup?
- Attracting a new audience. How to attract premium consumers willing to spend more.
- B Corps are re-shaping the priorities of businesses
- Bangers or Bagels – Looking forward to the PHA 5W Exchange Scheme
- Beat the January blues with our luxury holiday inspiration
- Best campaigns this International Women’s Day
- Best juice cleanses to keep immune and happy during isolation
- Best of British social
- Best of network and cloud cybersecurity
- Best practice for alcohol brands on social media
- Best seasonal home decorations
- Beyond opaque: challenges for sustainable investment funds
- Bezos’ taking control of the narrative that has several subplots
- Big winners of home and tech fitness in 2020
- Biggest PR nightmares of 2021
- Bitcoin’s price rise: What does it all mean?
- Black, white and… Green: The North East decarbonisation revolution
- Blockchain PR strategy
- Boardroom break-ups: Departing Founders
- Boyz II Men – All aboard the ‘Jolly Rodgers’ revolution at Liverpool
- Brand Reputation Management
- Brands driving fan engagement following the pandemic
- Brands offering the best essentials for parents to be
- Brands putting the brakes on fast fashion
- Breaking Convention in Conception: The Femtech challenger brands to watch
- Breaking the stigma of Sextech
- Britain and the built environment
- Building an online reputation, is it REALLY that important?
- Building prestige and attracting a luxury audience
- Building relationships at The PHA Group
- Burberry: Making Instagram into instant buys
- Businesses helping to combat the health effects of home working
- Businesses helping you buy or sell a home
- Businesses making the most of Brexit
- Buy time rather than things this Christmas
- Calm before the storm: Crisis Management
- Can a PR strategy help to weather the looming ‘reputation recession’ for businesses in 2023?
- Can we cut Slack some Slack? Well so far… yes, actually
- CBD beauty companies with products you need this summer
- CBD in Sport – Five brands aiding sports recovery
- CBD oil beauty products
- CBD: food for thought
- Celebrating Northern Gamechanger Awards
- Celebrities stand up to Trump
- CEOs, Social Media & Business
- CES 2018: A look back at the companies on show
- CES: The HealthTech speakers to watch
- Challenges facing the hospitality sector in 2022
- Changes in shopping habits
- Changing government policy
- Charging ahead – five founders in the North East who are unstoppable right now
- Charity & Commercialisation
- Charity PR Stunt Tips
- Chefs on Social: Building an Appetite
- CHOOSING A CELEBRITY AMBASSADOR
- Christmas in New York
- Cignpost Diagnostics campaign: A safe return to the office
- Climate change and the challenge for corporations
- Code red: how brands have challenged period taboos
- Coming out in pro sports is no longer a career-ender. It’s only just the start of it.
- Communicate your tech startup story using PR
- Communications strategy and planning for trade associations
- Companies helping consumers save money in 2021
- Concrete jungle where dreams are made of?…Most certainly!
- Consumer PR: 2021’s Top Campaigns
- Content marketing for humans & search bots
- COP26: A case of greenwashing or a catalyst for action?
- COP26: The pledges that captured most media attention
- Coronavirus and the beautiful game
- Corporate Communications
- Corporate Communications
- Corporate PR: 2021’s Top Campaigns
- Could social media save english cricket?
- Could this be the start of the end for Black Friday?
- Could Weibo be the UK’s next big thing?
- Creating and repurposing content for beauty PR
- Creative Charity PR Campaign Ideas
- Creativity is the key: standing out on transfer deadline day
- Cristiano Ronaldo’s interview with TalkTV: A very public transfer request
- Critical condition: Maintaining business health amidst evolving stakeholder demands
- Cross brand collaborations: ‘x’ marks the spot
- Crypto brands protecting their reptuation in 2023
- Cybercrime is on the rise, are you prepared?
- Cycling apparel brands ready to inspire
- Demand for cybersecurity will continue into 2023
- Depp Vs Heard: what can we learn?
- Digital Amnesia, Digital Marketing & You
- Digital PR: Relevancy vs Link Building
- Do modern footballers have too much power over clubs?
- Do we have separate online personas?
- Does your brand get the green light with new ‘eco-scores’?
- Dominating the market: Fitbit
- Douglas Booth joins team HUGO BOSS
- Driving a Green Food Recovery
- Driving in to 2023: the evolving electric vehicle landscape
- Drones: The Delivery Revolution
- DTCX appoints The PHA Group for their Nu:tropic product launch
- e-Commerce and technology: Trends for 2022
- e-Commerce trends to watch out for in 2022
- E-Learning platforms leading the way in the Edtech sector
- Earned media in the light of advertisement restrictions
- Eco-friendly coffee capsules for a guilt-free cup of joe
- Eco-friendly paint brands helping consumers go green
- Edtech and the businesses offering free material
- Effective strategies to campaign for change
- Effective ways charities can cut through the noise and drive donations
- Eight running apps to enhance your performance
- Elevate the impact of your event
- Employee benefits platforms: Five of the best
- Employee wellbeing during a second lockdown
- Employee wellness at PHA
- Empowering ESG through data
- Energy Innovation at Future of Utilities Summit 2019
- Engage A New Audience – PR Tips
- Engaging New Audiences: Part 1
- Engaging New Audiences: Part 2
- Engaging New Audiences: Part 3
- Enhancing reputations in pharma through consumer engagement
- Ensuring your PR is ethical
- ESG – an exercise in constant, consistent and compelling communications
- Esports events to check out for 2022
- Ethical clothing – the alternatives to fast fashion
- Europe’s leading HealthTech innovators
- Europe’s cleantech businesses that are leading the way
- Everyone is talking about Keto
- Expert Interview
- Face mask brands that are functional and fashionable
- Facebook & Instagram Shops: What is it and why should your brand be using it?
- Factors to consider when launching your eCommerce brand in the UK
- Fairytale of New York
- Fairytale of New York: Christmas at 5W
- Fashion and sustainability in the North East
- Fatty livers, credit card bills and hangovers… why we are giving up the booze and going dry in January.
- Female-founded UK companies breaking down taboos
- Female-founded Venture Capital firms driving change
- Fertility businesses born to empower
- Fighting for the truth: preserving the reputation of national treasure, Sir Cliff Richard
- Filling the Virtual Days
- Finalists – The Drum PR Awards 2019
- Financial apps at the forefront of tackling inclusivity
- Financial wellbeing at PHA
- Finding the right #CareerParth
- Finding the right balance of automation and human intelligence in PPC
- Fintech startups to watch out for in 2020
- Firms bossing hybrid working across the North-West
- Firms helping cut carbon and save money
- Fitness apparel brands to be sporting in 2023
- Fitness brands to watch out for
- Fitness festivals to check out
- Fitness product PR: How to get media coverage which drives business impact
- Fitness products to kickstart your 2021
- Five beauty brands doing social shopping right
- Five brands providing last minute inspiration for Father’s Day
- Five brands that used sporting ambassadors….and got it right!
- Five brands to watch at The National Running Show 2020
- Five business travel firms flying in to 2021
- Five businesses to watch at Balance Festival
- Five canned cocktails brands to quench your thirst this summer
- Five charity campaigns from 2021
- Five coaching tools giving coaches the upper hand
- Five common infant health conditions your pharmacist can help with
- Five companies helping us stay healthy at home during lockdown
- Five companies making waves in the music industry
- Five companies to watch out for at FinTech Week 2022
- Five Companies Turning Art into an Asset Class
- Five Companies Turning Wine into an Asset Class
- Five crazy lengths football fans have gone to, to support their teams
- Five essential apps for freelancers
- Five female founders driving change
- Five female-founded fitness apps
- Five FinTechs to watch in Leeds
- Five fitness classes for getting your sweat on
- Five footballers who became successful entrepreneurs
- Five founders leading the way in sustainability
- Five great charity walks for 2019
- Five hard seltzer brands for the lead up to summer
- Five health-boosting teas for winter
- Five high flyers in the growing private aviation industry
- Five hydration drinks brands to fuel you this summer
- Five independent publishers to watch
- Five inspiring female-founded UK businesses in the North
- Five insurtech brands disrupting the insurance industry
- Five language apps to help pass the time
- Five leaders in sport raising the bar
- Five leading Manchester property developers
- Five legal tech apps disrupting the legal market
- Five loan providers helping to ease financial winter worries
- Five meal prep companies leading the way in 2022
- Five of 2021’s Charity Tech brands to watch
- Five of the best boutique rental providers in the UK
- Five of the best UK staycations
- Five of the most exciting electric vehicle charging companies
- Five platforms to upskill your workforce
- Five PR tips for technology start-ups
- Five promising brands on the FSA’s updated CBD list
- Five renewables leading the charge towards net zero
- Five rugby campaigns that knocked our socks off
- Five running brands helping you go that extra mile
- Five running brands to get you on the move
- Five second-hand clothing platforms fighting fashion waste
- Five size inclusive fashion brands challenging industry standards
- Five sport ‘incubators’ that can help businesses get ahead in 2021
- Five Sports Law Firms to watch as Covid’s impact becomes clearer
- Five sports tech brands reshaping the industry’s approach to performance
- Five steps to improving your Legal Tech balance
- Five sustainable activewear brands
- Five sustainable fashion start-ups to watch
- Five sustainable packaging providers
- Five technology innovators to watch at CES 2021
- Five techology companies looking to take the North by Storm
- Five things you should know about marketing your CBD product
- Five to watch after attending Learning Technologies 2020
- Five top Leeds property businesses
- Five vegan Christmas gift ideas
- Five Virtual Reality companies spearheading the future of sport
- Food brands leading the way for sustainable packaging
- Food brands saving the planet with sustainable packaging
- Food delivery boxes to keep everyone satisfied and healthy
- Forty years of brilliant businesses: our top five to watch
- Four apps to keep your healthy habits on track
- Four apps to support mental health and wellbeing
- Four CBD brands taking over the wellness market
- Four co-living companies and their unique offerings to watch out for
- Four companies leading the charge in upskilling our workforce
- Four cryptocurrency exchanges to watch in 2021
- Four drink brands on the market to check out
- Four estate agents who are leading the way in CSR
- Four investment opportunities to keep an eye out for
- Four of the best estate agency software providers on the market
- Four of the best teeth whitening brands on the market
- Four of the most exciting fitness software companies
- Four of the most innovative baby tech brands
- Four retailers helping to create your ultimate home gym
- Four Sleep Tech products helping us doze off
- Four vegan brands getting creative with their marketing
- Four wellness apps helping with our self-care
- Frankie goes to… New York!
- Freshers Survival Kit: The tech to help you get through your first year at University
- From Complaints to Creativity: How I fought my way out of finance and found my calling
- From Greenwashing to Greenhushing: why organisations are remaining silent when it comes to sustainability
- From residential to commercial – the changing face of property after the pandemic
- Fuel up with these protein bar brands
- Funeral care and the FCA
- Generation rent to homeowners: tips on how to drive millennials to your brand
- Generation Z: How to reach a digital born audience
- Geolocation: The technology that has revolutionised the world of sport
- Get ready for the summer: the best canned drinks
- Getting at the front of the story online.
- Getting to Know Stuart Skinner
- Getting to know…Proptech Influencers
- Gillette: Is social posturing the best marketing you can get?
- Giving back to the environment and local community
- Gluten free brands available in your local supermarket
- Going to great lengths to make LullaBellz stand out in a crowded market
- Googles helpful content update
- Gourmet Indian food brands made in the UK
- Green energy suppliers helping us reach Net Zero
- Green tech brands helping us build back better
- Greenwashing in the medical devices sector | How companies can stand out from the crowd
- Gut health: Why it’s more than just a consumer trend
- Has the pound’s devaluation helped stimulate the economy?
- Has the UK’s fintech sector run out of steam?
- Hate speech is allowed under the guise of democratic debate
- Hazards of blue light and how to limit your exposure
- Health technology to keep you on track
- HealthTech businesses outside of the golden triangle
- HealthTech post-COVID: Is personal health tracking set to boom?
- Healthtech startups to check out
- Hello Cannes
- Hemp-based beauty products to check out
- Here we are Marv. New York City, the land of opportunity
- High Street Gloom, Charity Shop Boom
- Hijacking the news agenda
- Hit Of The Month – November
- Home connected series – Smart bedroom gadgets
- Home connected series – Smart bathroom gadgets
- Home connected series- Smart kitchen gadgets
- Home workout series: Garden
- Home workout series: Lounge
- How a PR agency can demonstrate ROI
- How a PR and social strategy can help brands achieve authentic inclusivity
- How a PR strategy can play a vital role for BNPL providers
- How a sustainability PR strategy can help align your brand with your target audience
- How an effective communications strategy can help position you as an authentic market leader
- How an effective PR campaign can help introduce your brand to new audiences
- How an effective PR campaign can position your brand as an innovator
- How brands can achieve cut through in the build-up to Veganuary
- How brands can influence change when it comes to periods
- How brands can utilise TikTok in the build-up to Black Friday
- How can brands communicate their ESG credentials?
- How can charities ensure that their voice is heard this Mental Health Awareness Week
- How can developers prepare for the end of the stamp duty holiday?
- How can lawyers contribute to the UK media?
- How can PR help with your consumer campaign?
- How can the charity sector speak to Generation Z?
- How can universities attract more students?
- How can we tackle digital health’s outdated prejudices through the media?
- How charities are using social media to drive donations
- How charities can adapt their fundraising campaigns during the COVID-19 crisis
- How corporate industries can employ social media strategies to engage new audiences
- How corporations can use influencers to excel at B2B marketing
- How crypto companies can build trust with consumers
- How developers can capitalise on the city scramble
- How employers can show they care on International Women’s Day
- How femme-care brands can leverage Digital PR to join the conversation
- How fertility businesses should approach their communications strategy
- How firms can develop a bulletproof social media strategy
- How gut health brands can cut through the noise
- How has Alcohol Change UK’s campaign for Dry January taken the UK by storm?
- How homeware brands can maintain momentum following the pandemic boom
- How Influential is the Behaviour of Sports Fans on the Outcome of an Event?
- How insurance businesses can appeal to a Gen Z audience
- How law firms can capitalise on breaking news
- How Med Tech CEO’s can evolve their personal brand.
- How Personal PR and Public Affairs can go together hand in hand to boost your public profile
- How PR can be an effective tool when it comes to cannabis
- How PR can help brands educate consumers on their climatarian options
- How PR can help business travel brands rebuild trust
- How PR can help charities boost Christmas sales
- How PR can help establish cryptocurrencies in 2021
- How PR can help increase retail listings
- How PR can help the Cyber Security Skills Gap
- How PR can help unlock the door to new audiences
- How PR can support third sector as they navigate their way out of lockdown
- How PR has played a major role in the growth of fitness brands
- How robo-advice is revolutionising wealth management
- How senior figures can use social media to their advantage
- How SEO and PPC work together to drive performance
- How sustainable brands can communicate value to consumers during a recession
- How the travel sector can communicate to reassure customers
- How to “sleigh” your Christmas PR campaign
- How to achieve consistent media coverage
- How to be a media commentator
- How to become a ‘thought leader’
- How to build a Property PR Campaign
- How to build consumer trust from first-time buyers
- How to build your personal brand
- How to capture consumer attention ahead of the summer
- How to choose the right sporting ambassador to represent your brand
- How to communicate the value your insurance brand during the economic downturn
- How to communicate your company’s social purpose
- How to craft a personal brand
- How to create a standardised reporting pack for your e-commerce business.
- How to create the best product content for Instagram
- How to deliver a live event social media strategy
- How to deliver on social media during Veganuary
- How to drive ticket sales
- How to effectively plan a B2B influencer campaign
- How to elevate your charity PR campaign
- How to engage food bloggers
- How to ensure your wellness brand stands out this winter
- How to find the right celebs for your consumer PR campaign
- How to get Christmas Coverage
- How to get noticed – 5 of the best Sport PR stunts
- How to get your fintech brand noticed in 2022
- How to hack Cyber Security PR
- How to help your brand capitalise on the e-Commerce boom
- How to influence Government policy with a political PR campaign
- How to keep your Christmas dinner sustainable
- How to keep your communications strategy healthy in the lead up to the HFSS promotion ban
- How to launch a new fitness app in a highly competitive market
- How to launch your proptech company
- How to launch your vegan product on social media
- How to make awareness days work for my brand
- How to make the most of #hashtags
- How to make the most of the growing interest in women’s sport
- How to make the most of your webinar?
- How to make your business stand out on social media during the Christmas period
- How to make your fashion brand stand out
- How to make your PR tactics ‘match’ with the media
- How to market your fashion brand post-lockdown
- How to market your vegan product
- How to maximise impact with your PR tactics
- How to maximise your April Fools’ online content
- How to media plan your Campaign
- How to optimise your social media channels for sales
- How to PR a cyber security brand
- How to PR your charity tech brand?
- How to PR your CleanTech brand
- How to PR your Dermatology Clinic
- How To PR Your SaaS Brand
- How to PR your sustainable business?
- How to PR your way through a cyber-attack
- How to prepare your business for launching on the metaverse
- How to prepare your PPC strategy for Black Friday buyers
- How to promote a food or lifestyle brand
- How to promote an App
- How to promote customer case studies (B2B marketing)
- How to promote your charity at Christmas
- How to promote your fintech company
- How to promote your sporting event
- How to promote your sporting event in a post-COVID time
- How to protect your private life or family from media intrusion
- How to set up Facebook Conversions API
- How To Show CSR to Stakeholders
- How to stand out from the crowd online
- How to stand out in the fitness apparel market
- How to stop wasting our home goods
- How To Succeed In Femtech? Make It A Movement
- How to supercharge your charity marketing.
- How to use Pinterest ads to grow your meal prep brand
- How to use press coverage to attract investment
- How to utilise short-form video content
- How to write a B2B PR plan
- How trade bodies can harness the news agenda to their advantage
- How virtual events can help businesses
- How we engage and work with influencers on a no-fee basis
- How will your business deal with litigation post COVID 19?
- How would FinTech respond to a recession?
- How you use social matters
- HR platforms and how they can support SMEs
- Humanising Your Charity
- If Public Relations were Cricket
- IFA’s Aromatherapy Awareness Week 2021: Our four to watch
- IFISAs to consider
- In the era of ‘Build back better’, property developers shouldn’t ignore strategic communications
- Independent food & drink brands offering home delivery
- Influencer Handbook
- Influencer Marketing: Tips for the wellness industry
- Innovating tech enhancing your business
- Innovation in rugby: the brands changing the game
- Innovators at London Blockchain Week
- Inspiring Female Fitness Influencers
- Instagram bought by Facebook – how will this affect the Instagram community?
- Instagram Stories: Have you got the latest update?
- Insulation firms helping save on energy bills
- Insurers’ role in managing impacts of climate change and energy transition risks
- Integrated PR and social media strategies in the construction industry
- International Coffee Day
- International Women’s Day: Hayley Bromfield
- International Women’s Day: Hayley Coleby
- International Women’s Day: Marina Hall
- International Women’s Day: Mimi Brown
- International Women’s Day: Shelley Frosdick
- Interview with Bhanu Choudhrie of C & C Alpha Group
- Investment highs for the cannabis market
- Is 2021 the year e-scooters hit the mainstream?
- Is ESG a necessity for corporate success?
- It’s time to get your finances in order – these 7 tools will help
- Jeans for Genes Day 2014: Wear Jeans, Change Lives!
- Junior Account Manager, Peter Jackson Eastwood – ‘My Hopes for the PHA 5W Exchange’
- Key discussion points at Housing 2022
- Kim Kardashian and the Danger of Snapchat
- Kim Kardashian: The world’s most deadly influencer?
- Kitchen Table
- KYMIRA, the infrared sportswear brand appoints the PHA Group
- Launching innovation into the property sector
- Leaders in Diversity
- Leading North-West tech firms and the founders behind them
- Leading the charge at The Natural Food Show 2019
- Leading UK skincare brands and the leaders behind them
- Learning from F45
- Learning from Oura
- Leeds Tech brands: Five of the best
- Legal management software for remote working
- Legal technology companies can break in to the mainstream
- Legal Technology: Who is breaking the law?
- Lendit Fintech Europe 2018
- Letters from America: Christmas at 5W
- Levelling up healthcare: The role of communications
- Lifestyle start-ups harnessing the power of technology
- Local charity marketing | a new wave of community spirit.
- London Coffee Festival
- London Collections: Men
- London Fintech Week 2018
- London Fintech Week 2019 | London’s rise to fintech fame
- London Fintech Week: Insurtech companies to watch
- London PRIDE 2021
- London Tech Week – Ones to Watch!
- London: The US’s rival blockchain hub and who to watch out for in 2019
- Looking ahead | The Third Sector in 2023
- Looking to life after lockdown: will the gym sector recover?
- Love Island delivering the goods for I Saw It First
- LUSH PR Stunt
- Luxury travel booking services for 2022
- Made in Shoreditch: 5 fintech disruptors to watch
- Maintaining relationships with influencers
- Maintaining relationships with journalists: The ten key things to know
- MAKE YOUR BRAND #INSTAFAMOUS
- Make your charity campaign shine
- Make your fitness brand stand out
- Make your fitness brand stand out
- Making it count: Jeans for Genes
- Making it count: Jeans for Genes
- Manchester trends for 2022
- Mass participation events to check out in 2022
- Mastercard scores own goal with World Cup CSR initiative
- Matching money with morals – The rise of ESG funds
- Maximising the blogger
- Meal ideas for Valentine’s Day – the apps that can decide for you
- Meat-free brands that are changing the landscape
- Media Training: What you need to know to engage effectively with the media
- Medical Cannabis: The UK’s next billion-pound industry?
- Medical Device companies leading the way in the UK
- Meet our people; Evie Fane de Salis
- Meet the team – Amy Harrison
- Meet the team – Hamish Campbell-Shore
- Meet the team – Hannah Kolarski-Daniels
- Meet the team – Imogen Cook
- Meet the team – Ino Rousselet
- Meet the team – Marianna Smyth
- Meet the team – Oliver Rumbold
- Meet the team – Sophie Cuttiford
- Meet the team – Sophie Sylvester
- Meet the team – Tara Baaj
- Meet the team Alyssa Owens
- Meet the team Andy Corridan
- Meet the team Ben Cossor
- Meet the team Lucy Steadman
- Meet the team Mimi Brown
- Meet the team Tom Inskip
- Men’s skincare: the five faces of the industry
- Mental health in the workplace
- Misconceptions and benefits of switching to GA4
- Missing the mark with local marketing
- MoneyLive Summit 2019: Ones to watch
- More of our football stars should have media training
- MOVE 2020: Companies we’re excited to see
- Muddy Chic
- My week as a New Yorker
- My week as a PHA intern
- Namaste to your favourite yoga brands
- National Barbecue Week: Kings and Queens of the Grill
- National BBQ Week – 5 of the best barbecue-style restaurants in London
- Navigating the MedTech Marketing landscape
- Networking Event: PHA North Launch
- Next stop, NYC! All aboard the PHA x 5W Exchange
- North-west businesses driving job creation
- Northern healthcare firms leading the way post-pandemic
- Not-for-profit organisations preventing youth crime
- Nothing but hot air? Why startups are giving Environmental, Social and Corporate Governance meaning
- Off the pitch – looking to gain that extra yard
- On-demand convenience – here to stay?
- On-demand healthcare solutions helping to tackle the obesity crisis
- Ones to watch – start-ups and scale-ups at IFA 2019
- Ones to watch at the Global Group UK Investor Show
- Ones to watch at the London Wine Fair 2019
- Ones to watch: smart city tech innovators
- Online Activism: LGBTQ+ Influencers
- Online grocery delivery – the four brands driving a thriving market
- Online trading platforms: Challengers taking the industry by storm
- Online trading: How to build trust with retail investors
- Opening the door on property PR: How to engage with the media
- Organisations leading the fight against fuel poverty
- Our challenge is to succeed on our own terms – not play by men’s rules
- Our favorite holiday parks for a UK staycation
- Our favourite architecture firms in the capital
- Our favourite BBQ campaigns
- Our favourite charity Christmas campaigns
- Our favourite cleaning brands
- Our favourite femcare brands on the market
- Our favourite mass participation events to try in 2019
- Our favourite spots to enjoy something quintessentially British
- Our ones to watch at CES 2020
- Our ones to watch at The National Running Show 2019
- Our ones to watch from BusinessCloud’s 100 Fintech disrupters for 2019
- Our predictions for the Instagram Quiz Sticker
- Our top CSR campaigns for Breast Cancer awareness Month
- Our top fitness campaigns of 2018 so far
- Paint your home green: the best sustainable paint brands
- Participation in sport – the organisations helping to promote it
- PayExpo blog: 5 Companies to watch
- Payment platform gateways to use in 2023
- Payments pioneers in UK FinTech
- Payments: What’s changed over the past two years?
- Pen testing: Standing out from the crowd
- People power
- Percy & Penny Get Hitched: 5 Brands Piggybacking the Royal Wedding
- Persimmon CEO’s fall from grace: an unfair burn or catalogue of media mistakes?
- PHA at Rat Race’s Survival of the Fittest
- PHA awarded Gold status by PRCA
- PHA earns its wings with Red Bull announcement
- PHA is named in the Top 12 Consumer PR Agencies in 2022 by PR Week
- PHA is named in the Top 12 PR Agencies for start-ups and technology businesses by TechRound
- PHA launch first ever Talkathon
- PHA Wellness Hour
- PHA’s Positive Bystander Session with Solace Women’s Aid
- PHA’s STEPtember Campaign Raises £670 for Solace Women’s Aid
- Pharma pioneers outside of the Golden Triangle
- Pharma Scale-Ups to watch in 2022
- Phil Hall named top 3 advisor for sports and crisis management
- Plastic Free July: How PHA reduced its plastic pollution
- Plastic Pollution Under COVID-19
- Political predictions for 2023
- PPC for recipe box brands
- PR and the Reality TV Star
- PR challenges facing sustainable brands in 2021
- PR challenges facing the care sector
- PR challenges facing the renewable energy industry
- PR for Recruitment: How to attract talent
- PR Your Healthcare Clinic
- Pre-batched bottled cocktail brands to keep an eye out for this Christmas
- Previewing London Tech Week 2021
- Pride campaigns of 2018
- Primark & the Power of Digital Coverage | The PHA Group
- Print vs. Digital, what’s really in vogue?
- Privacy and Reputation: Today’s news is tomorrow’s fish and chip paper
- Product placement PR with SIXPAD
- Product PR – The art of selling
- Project management platforms that will transform your business
- Promoting your app or platform
- Promoting your healthtech product
- PropTech companies helping buyers get on the property ladder
- PropTech firms accelerating the industry’s innovation
- PropTech innovation at The Property Awards 2021
- Putting The PR in GDPR
- Q&A with Tanya Braun of Living Streets
- Q&A: Advice from the UK’s top influencers
- Rafael Nadal and Roger Federer, the next dominant duo
- Raise a glass to six sophisticated no and low alcohol drinks brands
- Red Bull Gives You Wings
- Redirecting the narrative around children’s social care providers
- Reimagining historical artists as luxury fashion brands
- Remote media training solutions
- Repeat, revenge or a pointless exercise? AJ vs WK 2
- Reputation is everything – so why is its importance so often overlooked?
- Reputation management advice: promotion and protection
- Reputation management for airports: How to get it right
- Reputation management lessons from the pandemic
- Reputation management within the pharmaceutical industry: Prevention is better than cure
- Resale Therapy: Growing investor interest in second-hand clothing
- Responsible Gambling Week – Corporate Social Responsibility
- Restoring trust post pandemic. Why PR will be vital
- Ripping up the rulebook: Five legal tech brands transforming the law
- Royal Parks Half Marathon 2020 ballot
- RSA’s is ad strength a good indicator of optimization?
- RSAs. Do more headlines really mean better performance?
- Running products helping consumers stay ahead of the competition
- Russian Roulette: 5 brands that have challenged the status quo at the World Cup
- SaaS PR clients who have seen success with The PHA Group
- Safe or sustainable does not have to be a choice
- Saving the special relationship
- Scare Tactics : ‘Fear’ as a Successful Communications Tool
- Securing cut-through in the media for your healthcare business
- Self-driving home for Christmas
- Self-tanning products to check out for this summer
- Sensitive subject matters: The secrets of Health PR
- SEO Trends for 2022
- Series A Funding: Start-ups to watch
- Seven outstanding Femtech companies
- Seven transport tech businesses to check out
- Sextech and the city – Our favourite start-ups
- Shaken, but not stirred: what 2022 holds for the food & drink industry
- Sharpen your mind with these language-learning solutions
- Should I invest in paid social media advertising?
- Should we give Angelina Jolie a break?
- Show us what you’re made of
- Six brands elevating personal care
- Six companies to keep an eye out for at MAD//Fest London
- Six female leaders in FinTech
- Six fitness franchises to invest in
- Six industries blockchain is disrupting
- Six of the best online homeware and interiors shops
- Six snack brands helping consumers make healthier choices
- Six tricks to finding new inspiration
- Six ways your brand can capitalise on the sporting calendar
- Sleep tech products coming to the rescue this summer
- Small changes make a big impact – sustainable packaging
- Smart home security companies driving innovation
- Smart saves technology companies that excite us the most
- Smarter saving with these five personal finance apps
- Social Media Audits and Social Listening
- Social Media Charity Campaigns
- Social media purging: personality vs. protecting your reputation
- Social Media: TV times are a changing
- Social Media’s role in SaaS marketing
- Social platform changes are for your own good, you just don’t know it yet!
- Speakers not to miss at the Europe CBD Expo
- Speakers to catch at Cannabis Europa
- Spice up your home
- Spotlight on Amsterdam: Fintech companies to watch
- Spotlight on ESG Data
- Spotlight on Fintech Connect: key themes and exciting start-ups to watch
- Spotlight on ICE London
- Spotlight on ISPO Munich
- Spotlight on PRIDE: Stu Hosker, Founder of Queer Voices Heard
- Spotlight on Tech Festival
- Spotlight on The Computing Security Excellence Awards 2021
- Spotlight on the Plant Based Conference & Expo
- Spotlight on The Sports Technology Awards
- Spotlight on Whisky Investment
- Spotlight on… The Business Show
- Spotlight on… The Cyber Security Summit 2017
- Spotlight on…Elevate Expo
- Stadium tech: keeping live sport in the game
- Starling Bank: How they did it
- Start Spreading the News, We’re Leaving… Next Week!
- Start-ups driving the future of mobility
- Start-ups transforming the car sales market
- Startups 100 ones to watch
- Startups 100: Our pick of the best entrepreneurs
- Startups 100: Top five brands to watch in 2019
- Stop Food Waste Day 2019: Businesses fighting for the cause
- Strategic communications should no longer be an afterthought for private equity
- Sun expose on Pizza Express’ halal chicken highlights a PR opportunity missed
- Sun, Sea & Sporting holidays
- Sustainability consultancy Longevity Partners hires PHA to support global expansion
- Sustainability PR: 5 tips from COP26
- Sustainable cryptocurrencies – Four to watch
- Sustainable fashion brands for children
- Sustainable Fashion: how to go about it
- Sustainable picnic ideas for your summer spread
- Sustainable sportswear
- Sustainable swaps to spruce up your household
- Sustainable travel booking platforms
- Sustainable travel options going into 2022
- Sustainable VC firms making Net Zero a reality
- Switching Sides: Phil Hall of The PHA Group
- Switching up Sports: The Competitive Drug within
- Takeaway delivery brands – the future of the hospitality industry
- Taking a bite out of the Big Apple
- Takumi: Using pop culture to highlight a dominant industry challenge
- Tech for good PR: what are the opportunities as the pandemic eases?
- Tech innovation at MIPIM 2019
- Tech PR Tips: How To Get Noticed
- Tech Team On: Google Pixel 2
- Technology and Sport: The most eye-catching wearables for 2022
- Technology and the beautiful game
- Technology in sport: Trends for 2022
- Technology that will help you beat the queues
- Technology Trends in 2017
- Technology’s Smarter working initiative shortlisted for PR campaign of the year
- Ten Japanese tech start-ups that could take the UK by storm
- Ten things I learned on the PHA 5W Exchange
- That time PHA became Solace Santas…
- The 5 cities driving UK tech growth outside London
- The agritech businesses disrupting farming
- The apps that are making loneliness a thing of the past
- The Art of Campaigning
- The BBQ brands coming in hot for the summer
- The benefits of celebrity endorsement for your charity
- The best CBD oils of 2019
- The best charity campaigns of 2017
- The best Christmas advert of 2018
- The best delivery companies in the UK
- The best e-bike brands for your commute
- The best food for our furry friends
- The best Halloween campaigns
- The best home health testing kits
- The best men’s sustainable grooming products
- The best spots in the UK that will help you escape those January blues
- The best that winter sports tech has to offer heading into 2022
- The best vegan snacks
- The Big Apple vs The Big Smoke – a tale of PR in two cities
- The biggest moments in luxury fashion world 2022
- The Black Friday Playbook: Practical tips for brands and marketers
- The brands embracing Galentine’s Day and why we love them for it!
- The brands ready to create your bespoke cricket bat
- The businesses getting you settled in your new home
- The businesses implementing sustainable strategies
- The businesses localising solar in Europe
- The C-Suite training providers leading corporate development
- The CBD industry just got a bit clearer
- The Changing Face of Corporate Relocation in a Post-Pandemic Workplace
- The changing face of e-commerce: four trends to look out for
- The changing face of parenting: how mums and dads are buying for babies post-pandemic
- The Charities Inspiring Positive Change
- The city that never sleeps
- The Commodification & Commercialisation of Charity
- The companies helping bridge the digital skills gap
- The companies who will change sport for the better post-pandemic
- The Covid-19 mini-Budget announcement – what does it mean?
- The Creative Industries must make themselves heard
- The Crypto PR War: Fighting for Crypto’s reputation
- The EdTech brands driving the transition of education as we know it
- The EdTech companies driving innovation in primary education
- The education recruitment companies combatting the jobs crisis
- The Egg VS Kylie Jenner: How to Crack Authenticity
- The employee benefits brands changing the business world
- The employee training companies driving improvement in organisations
- The end of an era; the start of a new beginning. Are Bayern Munich about to dominate European football?
- The Epicuro Desalinator
- The European companies spearheading the ‘green energy’ boom
- The Femtech brands empowering women to take control of their fertility journey
- The fintech companies to watch at London Blockchain Week 2019
- The Fitspo debate
- The fittech gadgets that will help you achieve your New Year’s resolution
- The football freestylers who became big thanks to social media
- The future of beauty: Driving impact with gender-neutral PR strategies
- The Future of Food & Drink: 2021 Predictions
- The future of the Australian fitness and wellness industry
- The global fight against financial crime – 5 fintechs leading the charge
- The Government must act fast to restore faith in the travel sector
- The greenest clothing brands you need to know about
- The growing importance of virtual viewings
- The growing Leeds Tech ecosystem – a PHA Roundtable
- The growing media interest in technology in sport
- The growth of employee training
- The gym classes you should be putting on your wishlist
- The impact organic and paid social can deliver for your homeware brand
- The importance of prioritising your brand tone of voice
- The importance of selecting the right influencer
- The importance of showcasing your company at trade shows
- The importance of social listening for corporates
- The importance of technical SEO and why your business needs it
- The industries to watch in 2022
- The leading women speaking at the London Real Estate Forum
- The Lendl effect?
- The Love Island influencer world is a women’s game
- The Men’s makeup brands forcing attitudinal change and its founders
- The mental health platforms on the minds of every employee
- The Micro-Influencer: An Introduction
- The Modern Milkman, the 21st century milkround appoints The PHA Group
- The modern-day challenges facing men’s make-up brands
- The mortgage businesses helping to secure the best deal
- The most ‘on-point’ fashion and beauty influencer campaigns of 2017
- The Nation’s New Leading Man: Eddie Redmayne ‘s Rise from Burberry Model, to the Toast of Hollywood…
- The need for clear and concise messaging during consumer uncertainty
- The Net Zero challenge: Is it easy being green?
- The next generation of fit-tech brands
- The NFT Boom: Are you maximising your online presence?
- The Only Way Is Dramality Shows
- The oral care brands helping keep our teeth white and our planet green
- The PHA 5W Exchange Scheme
- The PHA Group & Solace Women’s Aid – A Yearlong Partnership
- The PHA group achieve Google Premier Partner Status
- The PHA Group acquires digital agency to support growth
- The PHA Group announces expansion into Leeds
- The PHA Group announces launch of new flexible working charter
- The PHA Group becomes official partner of the Taylor Bennett Foundation
- The PHA Group celebrates commitment to the real living wage
- The PHA Group is crowned ‘PR Agency of the Year’ at The Drum Agency Business Awards
- The PHA Group opens Manchester office to fuel regional growth
- The PHA Group ranked Band 2 in the Chambers Litigation Support Guide 2020
- The PHA Group ranked in the Chambers and Partners Litigation Support Guide 2022
- The PHA Group Win Best PR Campaign at B2B Awards
- The PHA Group wins Media Employer of the Year Award
- The potential of TikTok for your UK brand
- The Power of a nickname
- The power of paid social Strategy for on-demand-convenience platforms
- The power of positive PR reviews
- The Private Rented Sector companies to watch
- The problem with ‘Creative Carbon Accounting’
- The professional capital of personal PR
- The renting companies ready to offer a helping hand
- The renting start-ups that are making the property ladder that much easier
- The resale platforms challenging fast fashion
- The Results of the Recession for Students and Graduates
- The Rich List
- The rise of Celebrity Fitness in the UK
- The rise of the femcare subscription box
- The rise of the online pharmacy
- The rise of the UK’s fintech industry
- The rising importance of litigation PR
- The RNLI appoints The PHA Group for the second year running
- The role of media and Public Relations in the COVID 19 crisis?
- The SaaS Marketing Guide | The PHA Group
- The solar revolution is here, and it’s here to stay
- The sport tech companies emerging as the next big players in 2020
- The sporting landscape in a post pandemic world
- The start-ups at the forefront of China’s AI dominance
- The sun cream you need in your bag this summer
- The super yacht recruitment agencies making waves
- The synthetic and biosynthetic CBD revolution
- The tech helping companies go paperless
- The tech helping companies transition back into the office
- The technology helping to battle Mental Health
- The technology powering virtual fitting rooms
- The tipsters to follow this World Cup
- The top 10 attractions to visit this summer
- The top 5 reasons you must promote your travel company NOW
- The top anti-bullying charities working to protect children and young adults
- The top five businesses from the AI Summit
- The top five companies innovating travel tourism
- The Top VCs investing in the Highest Volume of UK Fintech Startups
- The tutoring companies supporting the education sector
- The UK companies pioneering the Cleantech agenda
- The UK’s favourite staycation sites
- The Universal Analytics (UA) clock is ticking
- The unstoppable rise of alternative milks
- The value of incorporating progressive messages into your communications strategy
- The women in technology inspiring us…
- These vegan brands are making snacking irresistible
- They think it’s all over…Well, not exactly.
- Think before you Tweet
- Think outside your inbox – using PR to recruit candidates
- This Week We’re Wishing For… Holiday Special
- Thoughts On The Patrick Rock Affair
- Three PHA Directors ranked in Spear’s Reputation Management Index
- TikTok and how Gen Z is shaping the future of marketing
- TikTok for Fashion Brands | 5 who are doing it right.
- Tips to self-manage mental wellbeing
- TMRW Life Sciences appoints The PHA Group for UK expansion
- To TikTok, or not to TikTok: Should your brand be on the popular video sharing platform?
- Tony Bellew – The in-demand heavyweight with only one feasible fight
- Top 10 media training tips to remember
- Top 5 animal charity campaigns
- Top 5 Blockchain Predictions in 2019
- Top 5 Christmas Consumer PR Campaigns
- Top 5 energy blockchain start-ups to watch
- Top 5 successful charity fundraising events
- Top B2B Fintechs to watch in 2021
- Top colouring in books for adults
- Top discount sites for UK consumers
- Top employee mental health platforms in the UK
- Top five cricket boots to check out this summer
- Top five social responsibility campaigns in 2018
- Top health and wellness products to boost happiness
- Top reusable and eco-friendly nappies that help do your bit for the planet
- Top revenue-based finance companies
- Top social media websites that will keep your kids safe online
- Top takeaways from The Journey to Clean Transport webinar
- Top ten worst PR mistakes
- Top tips for a successful e-commerce summer sale
- Top tips on finding, and maintaining your right match this Valentine’s Day
- Top tips on what to do when you’ve been (or are being) cancelled
- Top tips to engage fee earners with legal PR
- Top Tips: What to remember when it comes to creating content for TikTok
- Trade Associations: When to react
- Traders, the city and the rise of retail investment
- Travel CEO’s making an impact
- Travel PR: How to keep your destination relevant in 2022
- Travel Tech Europe: Five companies to watch
- Trialling E-scooters in the UK
- Trump, Brexit, Corbyn – the rules of political engagement have changed
- Two weeks, $1 million prize and only one winner – Spartan Race
- UK vineyards you must visit
- Understanding the power of SEO
- Unique fragrance brands: Five of our favourites
- Unisex fashion brands challenging industry standards
- Up and Coming Sustainable Fashion Brands
- Upskilling has become essential for business survival
- Used cooking oil and its role in decreasing aviation emissions
- Using Fashion Week to Get Noticed
- Using GA4 to make better decisions across the marketing funnel.
- Using Google Analytics 4 as a true marketeer
- Using International Women’s Day as a time for reflection
- VC Funding: The keys to success in 2022
- VCs and the changing perspectives towards ESG outcomes
- Veganism in 2021 – taking a bite out of the meat-free market
- Virtual platforms for sports coaches
- VR solutions at the forefront of tackling the mental health crisis
- Watch this space: our take on September’s biggest rebrands
- We try…. RIDE at Digme Fitness
- We try…F45 Training. Blood, sweat, and more sweat
- We try…Meta-Row at Metabolic London
- We try…Ride Republic – examining the rise of cardio by candlelight
- Wearable innovation at CES 2021
- Wednesday Wellness – an employer who puts you at the centre
- Welcome to Digital PR
- Wellbeing in the Workplace
- What #PressforProgress means to me
- What #PressForProgress Means to: Laura Hutton
- What are ‘Cleanfluencers’ and why should your brand be working with them?
- What can corporates expect from COP26?
- What can PR offer my furniture brand?
- What can we do to find long-term solutions to the homelessness crisis?
- What is Digital PR?
- What is Strategic Communication?
- What is the cost of a crisis?
- What makes a great Christmas Digital PR campaign
- What makes promoting CBD brands so tough?
- What the £775m RBS funding means for business banking
- What the 2022 Health & Care Act means for the UK Aesthetics Industry
- What the calorie labelling legislation really means for food and drink brands
- What the North Shropshire by-election means for the PM
- What to do do do about this Baby Shark trend
- What to remember when preparing for an IPO
- What trends to expect out of MIPIM this year
- What will you learn from a media training session
- What your brand can learn from Christmas social media campaigns
- What your business should be doing to engage with political stakeholders now?
- When celebrities get it wrong! Why even seasoned media personalities need media training
- When should my company take a stance on social issues?
- When the red carpet turns green: spotlight on attendance at COP27
- Why 2021 is the year for respiratory wellness
- Why a consistent social media strategy is so important to the third sector
- Why Clubhouse could be the next big thing in PR and social media
- Why digital PR is the perfect tool for SEO.
- Why does private equity have an image problem?
- Why full funnel is best for luxury fashion
- Why it is time to weed out misconceptions on hemp
- Why it’s vital tourist attractions let consumers know it’s business as usual for 2022
- Why keeping your paid search turned on is not just for Valentine’s Day
- Why periods are political – and how brands can influence change
- Why PPC is perfect for the demand-led rapid delivery sector
- Why should I choose your HR Consultancy to support my business?
- Why should I use PR to support my restaurant business?
- Why social media is your new shop window
- Why sustainability content is important for brands
- Why the cannabis industry needs PR
- Why Tik Tok is the platform you simply can’t ignore
- Why Travel PR is more than just press trips.
- Why travel PR is vital for rebuilding consumer trust
- Why trust is the most important currency for the insurance industry
- Why two is better than one
- Why you should be looking at branded content adverts as part of your influencer strategy
- Why your business should launch a webinar strategy
- Why your political and media strategy should work in tandem
- Will the Relentless Commercialisation of Sport Continue?
- Wimbledon and our favourite PR stunts
- Wimbledon‘s sport social media strategy
- With plant-based food on the rise, how can your brand stand out?
- Women with a “why”: Small Business Britain’s International Women’s Day event
- Women’s health: should we take this opportunity to be sustainable?
- Women’s sport, brand partners and the opportunity for increased media exposure that is there for the taking
- World Water Day
- Worst Media Interviews of 2016
- You Can Call Me Al
- You’ve got a great business story – now go and tell it
- Your camping must-haves this summer
- Your crisis and reputation ‘insurance policy’
- Your partners in testing times
- Youth charities driving impact for young lives
- Zero waste brands we love
- Zero waste week
Podcasts
- Ten minutes with Alex Robson, Brand Owner of The King of Soho
- Ten minutes with Andrew Johnson, Managing Director of PowWowNow
- Ten minutes with Ashley Black, Founder of Ashley Black
- Ten minutes with Brianne West, Founder of Ethique
- Ten minutes with Daniel Pitchford, co-founder of AI Business
- Ten minutes with David Allen, CEO of OPRO
- Ten minutes with Fiona Howarth, CEO of Octopus Electric Vehicles
- Ten minutes with Giles Gibbons, Founding Partner & CEO Good Business
- Ten minutes with Ian McIntosh, CEO of RED Driving School
- Ten minutes with James Dutton, Founder and CEO of PATCH
- Ten minutes with Jane Rutter, CEO of Zeal
- Ten minutes with John Ramsay, Founder and CEO of Shift8*
- Ten minutes with Karl Hancock, Founder of Nub News
- Ten minutes with Leo Austin, Senior Adviser to the Conference Board China Centre
- Ten minutes with Marine Tanguy, Founder and CEO of MTArt Agency
- Ten minutes with Mary Keane-Dawson, Group CEO Takumi
- Ten minutes with Maxine Laceby, CEO & Founder of Absolute Collagen
- Ten minutes with Nakul Sharma, Founder & CEO of Hostmaker
- Ten minutes with Phil Hall, Founder & Chairman of The PHA Group
- Ten minutes with Rebecca Dibb-Simkin, Octopus Energy
- Ten minutes with Richard McClellan, Regional Director for Europe at Argus TrueID
- Ten minutes with Richard Thompson, Chairman & Founder
- Ten minutes with Ross McCaw, Founder and CEO of Our People
- Ten minutes with Salman Moghimi, CEO of Peyk
- Ten minutes with Sheela Mackintosh-Stewart, matrimonial consultant
- Ten minutes with Tilo Bonow, Founder & CEO of PIABO
