We were brought in to help showcase dryrobe as a must-have product across different sports verticals, including surf, paddlesports, swim, triathlon, OCR, mountain biking, running, camping, wakeboarding and all touchline sports.

With dryrobe providing unrivalled protection against the elements, The PHA Group were tasked with communicating the innovative design of the product within our coverage, as well as explaining the journey of how the product came to be.

With little to no national exposure for the brand prior to PHA coming onboard, the team were tasked with securing key national coverage across business, leisure and lifestyle media to put dryrobe in front of new audiences.

Results

90+
pieces of coverage, doubling the original KPIs
10 x
Delivered an advertising value equivalent (AVE) total of more than ten times the PR spend
60,000
entrants for a competition with Trail Running