Bringing the topic of varicose veins to the forefront of the news agenda
We have worked closely with leading venous expert, Professor Mark Whiteley, and his expert team at The Whiteley Clinic for many years with the overarching PR objective to make the subject of varicose veins a mainstream topic for the mass health and consumer media, as well as dispelling many of the myths around the condition and educating on the facts.
We have developed a series of informative and impactful features, survey angles and consumer press releases to build knowledge and understanding around the condition amongst a wide audience and shine a spotlight on the serious health concerns which can arise if varicose veins are left untreated.
Alongside this activity, we have focussed on positioning Professor Whiteley as a key authority on the topic and a highly trustworthy expert.
Case study placement has also formed a central part of our strategy – sourcing and telling the stories of those individuals who have been impacted by varicose veins and how The Whiteley Clinic has helped them.
We have also worked with top tier journalists across the media to organise first-hand trial and review articles in exchange for treatment.
As a result, we have successfully positioned Professor Whiteley as THE master of veins – building his profile and positioning him as the world leading authority on the topic.
pieces of positive media coverage
pieces of national newspapers
consecutive years featuring in the Tatler cosmetic surgery guide