If you’re familiar with SEO you may have heard terms such as “Google My Business Listing”, “local SEO”, and “citations” thrown around like confetti at a party. Depending on your business type, the relevancy and prioritisation of these terms may differ. Sometimes their top of the guestlist, other times they’re a last-minute invite on the day.
In our opinion, for any local business that’s dependent on customers walking onto the premises, Local SEO is a must-have guest and a well-optimised Google Business Profile is the life and soul of the party.
- How to optimise your Google Business Profile?
- What to consider when setting up your Google Business Profile?
- How to maximise your local SEO through assets?
- Communicating to your audience
- How to respond to reviews?
If you’re wondering how to increase footfall into your store, café or restaurant, when it comes to Local SEO, your Google Business Profile is a central element to success. It’s a marketing tool that can help boost your visibility and effectiveness in Google Search Results for local searches and help increase footfall to your store.
Our paper provides guidance on how to approach all the key elements to your Google Business Profile, as well as the reasonings behind it from an SEO perspective.
When it comes to SEO itself, we know that it’s a daunting topic. When you discover the untapped power of SEO and what it can do to help transform your business online, you start to see how it can underpin your entire digital marketing strategy. It is clear that for most established brands, Search Engine Optimisation (SEO) should be at the forefront of your customer acquisition strategy. If you improve the organic visibility in search engines such as Google and Bing, your potential customers can find you much easier!
To download the free eBook and gain a deeper understanding of how to optimise your Google Business Profile, click here.