What is strategic communications?
Strategic Communications refers to the practice of delivering highly-targeted, multi-layered communications plans that deliver on organisational objectives and help businesses navigate economic, political or operational change.
Strategic communications plans involve specialised tactics to address specific stakeholder groups such as clients, investors, policymakers and employees, engaging them with the right message, at the right time.
Deploying communications strategically to achieve business goals
In the era of ‘permacrisis’, business-critical communications challenges are becoming increasingly common. Armed with data-driven insights about your organisation’s stakeholder and operating environment, we construct comprehensive communications strategies that mitigate risk, protect hard-won reputations and help organisations deliver on long-term strategic objectives.
Principles of strategic communications
Strategic Communications can be defined by these key principles:
- Defining the objective
- Understanding fully the audience
- Development of messages
- Strategic timing of message delivery
- Evaluation of desired impact
We support a diverse range of corporate clients ranging from law firms through to professional bodies and campaign groups, delivering tailored strategic communications campaigns that are designed to mitigate risks, capitalise on opportunities and deliver impactful results.
How we deliver a strategic communications plan
From the outset, we work quickly to establish the distinct and often complex needs of your organisation, the diverse stakeholders you wish to reach as well as the changing market dynamics that may impact your business and its corporate reputation.
Our multidisciplinary specialists provide strategic counsel on how to successfully navigate these challenges and capitalise on the communications opportunities that periods of change present. We continuously measure and evaluate our efforts against predefined key performance indicators (KPIs).