Highlighting Maple Tree's expertise, credentials and steering the narrative around the various facets of the industry
Maple Tree Consultants provide unrivalled expertise, strategy development and leadership for a range of businesses entering and maturing in this exciting sector. Our brief was to generate sustained media coverage for the consultancy and the two co-founders, Professor Mike Barnes and campaigner Hannah Deacon – to highlight their expertise, credentials and steer the narrative around the various facets of the industry.
A key element was to balance both Hannah Deacon’s patient advocacy campaign stories and messages with a business strand that promoted the services of the consultancy and wider industry topics. Pieces were designed to be topical for b2b and b2c audiences, strong and punchy and offer as advice and information to consumers and a range of businesses entering and maturing in this exciting sector.
In addition to securing profile, thought leadership, broadcast, podcast and radio opportunities for both founders, we also leveraged a letter we wrote on behalf of Hannah to Cabinet members about medical cannabis access. This led to several national media hits.
We secured 150 published pieces of coverage in nationals, business and trade media of which 45 of these were high profile pieces including BBC, ITV, Today Programme, Times, Guardian, Daily Telegraph, Daily Express Independent and The Metro and notable trades like British Medical Journal.
pieces of coverage
high profile pieces