Delivering a launch and ongoing social media campaign to introduce NOMO to the UK vegan, free from and allergen market
By focusing on micro-influencer gifting in the first stage of launch, we were able to develop a cult following for NOMO, teasing the new product to vegan communities by seeding our bars out to smaller-scale vegan influencers. As our following increased, we began reaching out to mid and macro-tier influencers, gifting specially designed gift boxes to encourage social posting. Our core focus was to not only capitalize on exposure, but on content that influencers could create for the NOMO feeds, including recipes and lifestyle photography that would best reflect the brand.
We also capitalized on seasonal hooks including World Chocolate Day, World Vegan Day, Halloween, and Christmas to drive awareness of NOMO chocolate during key ‘chocolate moments’ that vegans and mainstream allergics traditionally miss out on. Additional campaigns were created in order to announce several new stockists, including Waitrose and ASDA, and to launch the NOMO advent calendar to market.
social media followers in 10 months
increase in share of voice in the vegan & free from communities
social post impressions
pieces of no-fee influencer coverage