Young person on phone - The PHA Group

Integrated digital marketing agency

Integrated digital marketing agency that helps brands break through complexity and get discovered in an AIfirst world. 

Digital behaviour is shifting fast. People search differently, scroll differently, and make decisions long before they ever land on a website. At PHA, our digital offering is led by Dig & Dig – our inhouse digital and social agency built to help ambitious brands become unmissable across search, content and modern discovery. 

Win in the AI-first world

We blend PHA’s earnedfirst ethos with Dig & Dig’s deep specialism in SEO, GEO, content strategy, performance and data.  

Together, we connect strategy, creativity and earned influence to drive meaningful growth. 

Built for AI-first discoverability

Search is evolving. Audiences increasingly encounter interpretations before information  AIgenerated summaries, answer engines, content clusters, and social recommendations. These moments shape audience understanding long before they reach your brand’s website. 

Dig & Dig is built for this shift

We focus on how brands are understood, not just how they rank. How algorithms interpret content, how authority is constructed, and how audience questions shape the pathways that lead to your brand. 

Modern visibility is no longer about appearing everywhere. 

It’s about being understood clearly, consistently and credibly wherever discovery happens across search, social signals, earned narratives and generative engines. 

Search and content strategy digital marketing agency - The PHA Group

Search & content strategy

We help brands become discoverable and understood across search and AIshaped environments. Our approach blends audience intent, technical insight and structured storytelling to create content ecosystems that perform across every stage of the journey. 

Services include:

Digital marketing agency that does audits and training - The PHA Group

Audits, consultation & training

Sometimes teams don’t need a full programme. They need clarity, direction or capability uplift. We provide deepdive audits, strategic consultation and hands-on training designed to build confidence and accelerate performance. 

Services include: 

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Measurement & analytics

Growth requires reliable, actionable insight. We create measurement frameworks that make data meaningful, revealing what works, what doesn’t, and where the most valuable opportunities lie. Our focus is always on clarity, not complexity. 

Services include: 

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Paid media

We design paid programmes that reach audiences at the moments they’re ready to act. Combining platform intelligence, creative effectiveness and realtime optimisation, we ensure every impression works harder. 

Services include: 

Get in touch with the team

Dig & Dig, powered by PHA

PHA brings earnedfirst thinking, reputation insight and integrated storytelling. Dig & Dig brings digital depth, platform intelligence and AIfirst discoverability expertise. 

Together, we build digital ecosystems that break through noise, influence decisionmaking, and deliver measurable growth. 

Work that matters — and work that moves people. 

Meet the team at Dig & Dig

Hayley Jones

EVP, Digital & Social

Matt Raven

EVP, Dig & Dig US

David Taylor

SVP, Digital

Joe Toal

VP, Social

Ready to shape how your brand is discovered?