Digital Marketing Strategy
Our digital marketing services include Search Engine Optimisation (SEO), Paid Search, and Content Marketing which are supported by our Insights and Analytics team. We know how to get your brand found on search engines, engage your audience, drive quality traffic, and increase conversions.
By combining insights and creativity, we build and execute digital marketing strategies that will deliver the ROI you are looking for and help achieve your marketing goals. Whether you are looking to acquire more customers, enter a new market, drive efficiency and cost savings from your media budgets, or require a fresh digital strategy, we have the expertise to help.
Your digital channels shouldn’t operate in isolation and the best results come from collaboration and alignment with your social media and PR teams whether that’s an internal team, another agency, or the wider PHA team of experts.
Importance of data and analytics
Your data is a crucial aspect of your digital marketing, particularly Google Analytics. It provides valuable insights into your customers, helps us to identify opportunities, and allows us to target campaigns effectively. We use your data to measure performance at both a macro and micro level, which informs key marketing decisions.
We understand that data can sometimes be overwhelming, which is why we don’t hide behind metrics and complex reports. Our Insights and Analytics team is dedicated to simplifying your data and making it easy for you to understand and use. We work closely with you to ensure that you can trust and leverage your data effectively.