The Modern Milkman, the 21st century milkround appoints The PHA Group

We are delighted to announce that we will be working with The Modern Milkman, in a bid to raise awareness for the business that has been dubbed the 21st century’s answer to the traditional milkround.

As part of our brief, our blended team that has drawn on the experience from both our Manchester and London offices will be working to deliver a hard-hitting campaign that will focus on educating consumers on how to become part of the solution when it comes to sustainability.

The Modern Milkman is completely single-use plastic-free and on a mission to revolutionise consumer habits by delivering fresh milk, groceries, and eco- friendly cleaning products directly to consumers’ doors via an easy-to-use app. Offering consumers convenience with a conscience, the company delivers across the UK in returnable glass bottles, recyclable containers, and compostable packaging – Modern Milkman’s ‘Milkies’ collect empties to be refilled and reused again and again, already saving over 30 million plastic bottles to date, and counting.

One of the contributing factors to winning this exciting brief was down to our exceptional sustainability credentials and our track record of raising brand awareness. Chief Marketing Officer at The Modern Milkman, Nicky Hodgkiss-Cook said; ‘We’ve got a lot of meaningful stories to tell and with PHA’s experience we believe they’re the right partner to help us.”

Head of PHA North, Hannah Craig said; “We’re excited be working with the Modern Milkman. As a team, we’re passionate about sustainability and enjoy working with businesses that are constantly innovating to provide sustainable solutions to consumers.  We are proud to be sharing their important message with consumers whilst educating on other ways to live a more sustainable lifestyle, we look forward to playing our part in continuing to spread the message.”

Get in touch with the team