Increasing brand awareness and raising the corporate profile of Loyalize
The retail environment was already undergoing a transformation before the recent pandemic, which has only continued to reshape consumer behaviour around the world. At a time when customer engagement has never been more important, our campaign aimed to increase the brand awareness and corporate profile of Loyalize, the white label platform that combines payment and loyalty into a single transaction, via a simple API integration.
The aim at Loyalize was to raise its profile as both a payments & loyalty fintech, and a leader in customer experience and engagement, using its technology and insights to bring innovation to the retail, hospitality and travel sectors at a crucial time.
Our strategy focussed on building the brand’s profile in key trade media, and positioning Loyalize’s Founder & CEO, David John, as a thought leader in how the use of technology and data can help organisations retain and grow their loyal customer base.
We implemented a press office program, targeting business, technology, finance, payments and retail trade press, as well as start-up and business podcasts, to reach a range of audiences – all relevant to the core Loyalize proposition.
With the retail environment changing so fast, we rigorously followed the news agenda, in particular how the pandemic was causing many retailers to struggle and, in some cases, disappear, to determine how and where we could align Loyalize and its benefits, such as improving access to valuable data that will continue to drive customer engagement.
We created engaging press materials for Loyalize’s partnership announcements and put together broader thought leadership pieces on how new technologies are helping retailers to innovate and reach their audiences on a more personal level, which is vital to the ongoing growth and success as we look ahead to a post-pandemic world.
Our strategy has ensured that Loyalize and its CEO, David John, are recognised as experts and innovators in customer engagement, helping the business accelerate towards its Seed round and the onboarding of new partners. Coverage secured so far includes a broad range of articles in key industry titles, such as: Metro, Business Insider, Open Access Government, Business Matters, FinExtra, Silicon UK, Tech Talks podcast, Tech Round and Retail Gazette, and David is now a regular commentator for Retail Insight Network, providing insights into key stories, including Boohoo’s recent acquisition of Debenhams.