Project managing a bespoke press event and securing dedicated review coverage for Theraface PRO, a first-of-its-kind facial health device from wellness technology leader Therabody
Having worked with Therabody for three and a half years, we have played a significant role in establishing Theragun as the UK market leader in recovery technology, while also being at the forefront in supporting Therabody introduce its growing eco-system of recovery products to the UK market – including the Theraface PRO, one of Therabody’s most noteworthy launches.
A week prior to the global release of the product, we organised a first look launch event, inviting ten top-tier beauty, health and wellness journalists to be one of the first to try Theraface PRO. Positioning the product as a true industry first was key to enticing journalists in our initial outreach, highlighting how Theraface PRO is a FDA-cleared, all-in-one facial health device that goes where no facial device has gone before, offering more multi-functional, science-baked facial therapies than any other product on the market.
We secured a strong list of attendees, with highlights including beauty editors from Daily Mail Femail, Tatler, Harper’s Bazaar, Women’s Health and Glamour. The event involved drop-in sessions that took place all-day, allowing for flexibility to cater to journalist’s schedules, with an in-depth presentation from Therabody’s dedicated team of educators. Therabody’s education team also took the journalists through a treatment protocol at the event, with Theraface PRO set up for use in front of them, allowing them all to try the products first-hand and take them away for personal testing after receiving detailed insights on how to get the best from the Theraface PRO.
We ensured those who attended the event agreed to writing dedicated review features, tactically teeing up opportunities ahead of time to align with the launch moment that occurred a week post-event. Ten dedicated review features landed on the launch day and throughout the rest of the week, including a full-page, dedicated spread in the Daily Mail Femail print section and articles across Daily Express Online, Harpers Bazaar Online, Esquire Online and Marie Claire Online to name a few.
Following the initial launch, we have continued to keep media interest in the product high and in the six months since the launch event, over 70 national and consumer pieces of coverage have published.