Our team create impactful campaigns for brands, rights holders and innovators. We help to grow audiences, activate sponsorships, sell-out events and challenge and change misconceptions. We create household names and disrupt markets. We build, manage and protect sporting reputations across the globe.

Press office management

We love to devise campaigns and build communication strategies that truly engage fans and other stakeholders to deliver meaningful results. 

We are proud to have worked with major rights holders, leagues, brands, sponsors and professional bodies to deliver industry leading press office campaigns for our clients. From The Boat Race at the banks of the River Thames to the boardrooms of Premier League football clubs, and sold-out MMA arenas across Europe. Our team of experts have a deep understanding and knowledge of the ever-changing sports landscape.

We know how to help our clients achieve their goals through earned media coverage as well as providing social media support and consultancy.  Our expertise also includes corporate and reputation management, with a dedicated team led by former national print and broadcast journalists. 

Event management

Our team has decades of experience organising and planning events for rights holders and brands, managing the full process from ideation to execution.

We’re on the ground when you need us, operating as an extension of our client’s team.From managing media attendance to hosting and running post-event press conferences to mixed zone management, we’ve worked on campaigns for international clients in football, rugby, and MMA, to name a few.

Using our experience and expertise, we have a track record of delivering impactful PR campaigns for events, amplifying your brand to deliver results, and promoting your event to the right people.

Sports tech and innovation

Whether it’s creating new ways for fans to interact with their teams, or wearable tech for athlete wellness and performance, rights holders, leagues and organisations are becoming deeply involved in the wider tech ecosystem.

Our team of tech and sports experts help build trust and credibility to raise the profile of our clients in a competitive market. Combining our passion for technology, our love of sport and  strong industry relationships, we are at the forefront of emerging trends and know how to navigate what can be a challenging market.

From launching a groundbreaking new product to the market, driving earned coverage around white paper reports, helping brands attract future investment, or promoting partnerships with professional teams and athletes, we help our clients deliver the business goals they want to achieve.

Athlete and sponsorship activation

Sport sponsorship and athlete activation campaigns give brands the opportunity to engage and connect with new audiences, and ultimately drive reach and exposure. With the right approach, the ROI for brands can be huge.

Our experience includes working on integrated campaigns with high-profile athletes across a range of sports, including football, rugby, and sailing. We’ve activated  campaigns with England football captain Harry Kane and leading golf apparel brand Reflo, Manchester City midfielder Kevin de Bruyne and Therabody, Liverpool defender Trent Alexander Arnold and Red Bull, Alex Thomson Racing, and HUGO BOSS.

Sponsorship activation is crucial in helping to take your brand to the next level. We will work with you to refine your strategy to ensure you’re engaging with the right audience.

Community and foundation

With a well-thought-out PR strategy and thought-provoking, creative content, you can  help transform, inspire, and engage wider communities.

Having worked with mass participation events like The Royal Parks Half Marathon and the Adidas Manchester Marathon, we have shared the stories of countless inspiring runners that have driven donations. Elsewhere we have worked with professional leagues and rights holders across football, basketball, rugby and cricket to inspire the next generation through raising awareness of their work in local communities. 

We find innovative ways to share your stories which galvanise support, drive donations and raise awareness of your charity in the media channels that matter most.

“I’ve worked with The PHA Group on many stories and live interviews with their clients. I’ve always found working with PHA to be a pleasure – Tom and his team are extremely knowledgeable and professional and clearly passionate about their clients. It’s also notable how well they understand the media landscape and understand the best way to work with people on my side of the fence – it makes working on stories easy and successful – and delivers a better outcome for both sides. Couldn’t recommend them highly enough
Scott Beasley
Assistant Editor, Sky News
Get in touch with the team