Launching a cleaning product during the Coronavirus pandemic

Cleaning brand Hycolin came to us looking for a social media team that had experience in launching new products to market and driving quick follower growth and exposure for brands.

We immediately got to work launching a content strategy across Facebook, Instagram and Twitter, that would appeal to both cleaning enthusiasts and those simply looking for a better way to protect their homes and families during the Covid-19 pandemic.

The Hycolin home care range is a range of powerful disinfectants manufactured by global hygiene company, Mirius. The product not only cleans surfaces, but also reduces the risk of cross contamination of germs and viruses, including coronaviruses, and is available for consumers to buy in Savers, Lidl, Homebase and Iceland.

Since launching the brand on social media, we have seen tremendous growth across consumer channels, thanks to a range of content pillars including educational content, retailer promotion, brand partnerships, user-generated content and giveaways. Alongside this, we have managed a hugely successful gifted influencer strategy with clean-fluencers and parenting influencers, that has helped to spread Hycolin’s products and key messages online and create aspirational content for the newly launched social feeds.

Alongside a consistent organic strategy, we have also managed an effective paid strategy to build and grow the Hycolin community, reach and engage new audiences and drive traffic to the Hycolin and Savers website.

5,000

Increased the social media following from 100 to 5000 in just five months

1.1 million

Served over 1.1 million post impressions

1,600

Driven over 1,600 targeted clicks to both the Hycolin and Savers websites from social media

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