Shokz
550+
pieces of media coverage generated across three years in national, tech, fitness and sport media
96%
of product pieces included a purchase link
78
average domain authority for coverage secured in the last 12 months
Shokz: Launching OpenFit in the UK market
Shokz is a consumer electronics brand known for being the world’s leading pioneer in wireless open-ear headphones, having expanded its global footprint into over 60 countries and regions and enhancing the lives of over seven million customers internationally.
Our integrated communications programme generated sustained visibility for the brand, transforming product launches into major media moments and reinforcing Shokz’s position as the category leader in open-ear audio technology.
Building brand awareness & category leadership
We were brought on board initially to launch OpenFit – Shokz’s first wireless earbuds – to the UK market. The brief was to raise awareness of Shokz’s first move into air conduction technology, expanding on its well-established bone conduction sport headphones.
Our scope then evolved to include both ambassador and partnership activation, alongside product PR, and we worked to ensure Shokz maintained its position as the leader in open-ear headphones.
Product reviews and brand ambassador activation
Whilst working with Shokz, we managed the launch of eight new products. Launch activity included hosting press events in central London, embargoed product reviews and news pieces with top-tier media outlets, to generate as much noise as possible.
To get the product into the hands of key journalists, we set up review pieces with top-tier media outlets across national, tech and lifestyle media. The emphasis on education was crucial to this process, especially with new technology and innovation involved.
We have also had the opportunity to work with different brand ambassadors. These included Eliud Kipchoge, Eilish McColgan and Tom Evans. We maximised the brand return with any interview access we had, including negotiating branded mentions, imagery and end credits for Shokz in the write-ups of any interviews secured.
Partnership announcements
We also worked with the Shokz team to announce their brand partnerships, including the London Marathon, Berlin Marathon and Ultra Trail du Mont Blanc. The latter included inviting media representatives to meet with Shokz in Mont Blanc at the UTMB World Series Finals.
Retail & seasonal sales campaigns
Prime Day, Black Friday and Christmas were key sales periods for Shokz, and preparation was key to our success. We made sure that ecommerce writers were briefed on Shokz’s deals well in advance, supplying them with clear overviews of the discounts on offer and high-res imagery.