Launching a new yacht charter company emerging in the luxury travel industry
Over a twelve-month campaign we launched YOTHA and provided both full PR support and consultancy across editorial, sponsorship, and partnership opportunities.
YOTHA was a new yacht charter company emerging in the luxury travel industry with a business proposition that offered an alternative to the traditional broker model. Our campaign launched the online charter service both in the UK and internationally. Working with us secured profiles and features for the CEO and company along with interviews for the Head Captain of YOTHA’s leading superyacht, Philmx. These editorial opportunities positioned the company with a presence in the industry at a level their competitors could no longer ignore. We managed mutually beneficial partnership relations for YOTHA with other luxury services and events to provide YOTHA customers with a 360 offering. We also provided press trip management including itinerary coordination, invitations and RSVP management for an international three-day press trip. This trip hosted six journalists from national newspapers and top travel industry publications to amplify YOTHA’s brand messaging and service to a wide audience.
pieces of national, international and travel trade press
journalist commissioned feature pieces