Over the course of a twelve-month campaign, YOTHA asked us to launch the company to the press and to promote the business to national, international and trade press.

Tackling challenges in the industry over the digitization of processes in the luxury yacht charter market, we were tasked to navigate these through brand positioning, messaging and media relations as well as sponsorships and brand partnerships work.

Results

50+
pieces of national, international and trade press coverage
Press Trip
Organised, promoted and delivered a press trip for six key journalists to Monaco, St.Tropez and Cannes
Advised
and consulted on key brand sponsorships and partnerships