Implementing a UK communications strategy for PATCH - the world’s only 100% compostable medical plaster
PATCH’s range of 100% compostable medical plasters was developed by Founder James Dutton after his youngest son, Charlie, experienced a severe allergic reaction to common plaster adhesive. It was then that James realised there was a gap in the market for an effective hypoallergenic solution that could also be composted to avoid contributing to plastic waste.
Our team raised awareness of this inspiring story by positioning PATCH as a sustainable industry leader and reaching out to target audiences in the UK including the allergy community and environmentally conscious consumers.
The key focus for our campaign was to share James’ powerful personal story as well as PATCH’s impressive sustainability credentials with the media. Our first tactic was to organise a media day for James which included interviews and introductions with a number of key UK publications.
This was followed with ongoing personal profiling, expert commentary, and thought leadership on sustainability topics, product PR, and seasonal campaigns around relevant hooks such as World Allergy Week, World Earth Day, and Plastic Free July. We also developed a UK influencer engagement programme for PATCH which worked to recruit relevant ambassadors for the brand on a non-paid basis.
pieces of launch media coverage
pieces of non-paid for influencer content