James Dutton, founder of PATCH developed a 100% compostable and allergen free product range after his son suffered a severe skin allergy when using traditional plasters. In his search for hypoallergenic alternatives, James discovered there was a gap in the market for an effective hypoallergenic solution that could also be composted to avoid contributing to plastic waste.

We were tasked with developing and implementing a UK communications strategy for PATCH. Our brief was to raise brand awareness in the UK and reach out to target audiences including the allergy community and environmentally conscious consumers.

 

Results

140+
pieces of coverage generated
9
interviews placed with PATCH Founder James Dutton
30+
non-paid influencer partnerships