We restructured Virgin Management’s paid social and content process for these campaigns, introducing clear content KPIs to determine success criteria. Next, we delivered monthly discovery workshops for each campaign, helping the team to understand and define the purpose of their content, build priority audiences and set the best distribution channels for the required results.
A new content campaign framework, bespoke editorial calendar and distribution strategy were created for Virgin Management to follow. We then worked alongside their team to plan, run and optimise their paid social strategy, providing support and guidance to assess whether the content being produced was meeting the desired goals.
Finally introducing a reporting cycle helped Virgin Management capture those all-important results and feed them back into the overall process to shape future content campaigns.
Positive engagement on social