ECOMMPAY
Raising ECOMMPAY's awareness in the UK as a leading fintech ecosystem
The UK’s fintech landscape has been booming in the past few years, with many emerging players in the space.
ECOMMPAY is an established fintech ecosystem, acting as an international payment service provider and direct bankcard acquirer that allows merchants to make online payments and payouts globally. While established in 2012 and headquartered in London, the company hadn’t seen the media share of voice it was after and wanted to increase its awareness in the competitive and growing fintech landscape both in the UK and Europe as a whole.
Our strategy focused primarily on raising awareness of ECOMMPAY in key fintech, payments and business media to demonstrate its expertise directly to its target audience. As a secondary objective, we also sought to position Executive Director UK and Western Europe, Paul Marcantonio, as a trusted advisor and ECOMMPAY as a great way for merchants to grow their business.
We implemented a diverse press office programme to achieve these objectives. We distributed a regular cadence of press releases on new products and services being offered by ECOMMPAY to show its business momentum, while simultaneously running an ongoing thought leadership and commentary program to showcase ECOMMPAY’s industry knowledge.
To supplement this, we engaged with regular news hijacking too, following developments such as the UK’s change of the contactless card limit to £100, and used market research to reverse engineer the agenda. To drive top tier media coverage, we utilised survey responses to explore topics such as the changing payment landscape post-Brexit and perceptions surrounding Buy Now Pay Later (BNPL).
Our strategy has helped ECOMMPAY take back share of voice in the UK fintech sector and has raised its profile in the media as a payments expert. Coverage secured so far includes a broad range of articles in key titles, such as: CityAM, The Daily Telegraph, MSN, FinExtra, The Fintech Times, The Paypers, PYMNTS, Financial IT, Global Banking and Finance Review, TechRound, Verdict, and more.
We have successfully generated more than 70 pieces of UK media coverage across national, fintech, payments, and business verticals each year. We also positioned Executive Director of UK and Western Europe, Paul Marcantonio, as an industry expert.
70+
Pieces of coverage delivered each year
1/3
Of articles include a backlink to ECOMMPAY’s website
