Fitness
Press office management, reviews & product PR
We get under the skin of our clients to truly understand their offering, and to create joined up communications strategies with multiple touch points, that make sense, and drive tangible impact.
We’re a team of fitness enthusiasts who know the industry inside out. We use our unrivalled network of journalistic contacts, educating media as to what makes you stand out from the crowd, to reach your target audience.
From launching Therabody’s percussive therapy solution and running/sportswear brand SUDU, to establishing and growing some of the world’s largest gym chains and nutrition brands. We capitalise on trending hooks and key sales windows, create engaging content, and leverage data, to drive awareness, sales, new members, and more.
Launches, events & campaigns
Be it a new launch, event or creative campaign, we’ve executed standout work for brands of all sizes. From international powerhouses such as Therabody, TRX, Shokz and Echelon Fitness, through to start-ups and challenger brands, and across mass participation events including the Adidas Manchester Marathon, the Royal Parks Half Marathon and Spartan Race’s portfolio of events.
We live and breathe all things fitness, are passionate about the sector, and love nothing more than playing our part in getting the nation fitter and healthier.
Business profiling & B2B PR
With specialist fitness and corporate PR teams, and ex-journalist experience running through the agency, we are natural storytellers and know what it takes to elevate client stories to achieve maximum cut through with both consumer and business media.
From Dragon’s Den invitees and entrepreneurs at The Skinny Food Co. and Myomaster, through to some of the UK’s fastest growing brands such as Huel and dryrobe. Our stories hit different to deliver standout earned media coverage.
We get into the nitty gritty of growth – from company milestones, to turnover, and inspiring founder journeys and back stories – to secure hero coverage time and time again, whether that be The Times, Sky News, Forbes, or across key sector specific trade media verticals.
We’ve helped Brownlee brother backed HUUB quintuple a crowdfund target, have helped both boutique and affordable, franchise modelled and non-franchise modelled gyms such as UBX Boxing & Strength and PureGym scale and boom nationwide, and have announced endless new launches, retail listings, fundraises, hires and more.
Stakeholder activation
From experts and ambassadors to new partnership announcements and spotlighting incredible customer success stories, we make your assets work hard for you to position your brand at the forefront of category innovation and conversation, and we do it authentically.
We’ve worked with the biggest names, teams and brands, such a Chris Hemsworth launching fitness app Centr, Cristiano Ronaldo, Manchester United and Mo Farah with Therabody, and Sweaty Betty and the Royal Parks Half Marathon, but we’re also exceptional when it comes to celebrating and activating unheralded talent to drive impact for you and your brand.
We do this from both a gifted and paid standpoint, from micro, to macro and celebrity status, having negotiated gifted content from Joe Wicks to Dr Hazel Wallace, and more.
Influencer marketing
We work with an extensive network of influencer contacts to drive awareness, interest and credibility for our clients.
We do this from a gifted and paid standpoint, from micro, to macro and celebrity status, having negotiated gifted content from Joe Wicks to Mo Farah, and more.
We execute with precision, to maximise impact – from ideation, to outreach, negotiation, management and content delivery. We’ve helped clients achieve record sales, secure listings in prestigious stores such as Harrod’s, and to drive impressions, conversions, and exponential channel growth, helping them reach engaged and new audiences.
