After international expansion, fitness startup ((BOUNCE)) wanted to improve its brand awareness to attract franchisees and consumers.
((BOUNCE)) is a mini trampoline fitness franchise business with more than 350 studios, attracting 47,000 attendees every month. Founder Kimberlee Perry started with just £200, which she used to buy eight secondhand trampolines.
After experiencing rapid growth in its first five years, we were tasked with demonstrate brand value to existing ((BOUNCE)) franchisees and increasing consumer awareness of the fitness classes.
((BOUNCE)) is synonymous with rebounding and pioneered child-friendly fitness but we identified the business was not getting the media share of voice it deserved, through a lack of exposure and clear messaging. We wanted to position founder and CEO Kimberlee Perry as the voice of authority on inclusive workouts, creating a platform for continued business growth.
Our strategy focused on four key messages, which we drew out through our immersion process: the CEO’s entrepreneurial story; the franchise model; child-friendly fitness; and physiological benefits of mini-trampoline fitness. Media outreach spanned national, regional, consumer, business, fitness, and franchise verticals.
We secured six high profile pieces on the CEO’s entrepreneurial success story in the likes of The Independent’s A View from The Top and BBC’s The Boss. Kimberlee’s The Boss profile hit number four on BBC’s most read and had tangible results: over 100 new instructor enquiries nationwide.
Product-focused coverage highlighted the benefits of ((BOUNCE)) and its inclusive, child-friendly nature in a wide range of titles, including Stylist, Cosmopolitan, Evening Standard, This Is Money, OK! and Daily Mirror.
We also supported the launch of the company’s first ever online classes, ((B)) @ HOME. Coverage from media relations and journalist trials had a combined potential audience of over 129 million. ((B)) @ HOME appeared in Women’s Health in print and online, Women’s Fitness, The Telegraph’s Saturday supplement in print and online and The Sun.
pieces of coverage
pieces of national & consumer coverage
views on BBC and listed as Top 5 ‘most read’ news stories
new franchisee enquiries
of coverage linked back to the ((BOUNCE)) website