Engaging consumers and corporates with InstaVolt’s electric vehicle charging network; tackling range anxiety and simplifying charger access nationwide
Rapid charging provider, InstaVolt, is a champion of open-access electric vehicle charging, and the UK’s most reliable charge point provider according to What Car, yet the brand had a very limited media presence.
InstaVolt tasked PHA with raising brand awareness in the UK; to get the business commenting on how to tackle consumer barriers to EV adoption ahead of the Government’s 2030 ban on ICE vehicles, and support its B2B partnerships.
In the first four months of working together, the team secured over 70 pieces of coverage in national, consumer and trade media. 100% of this was either positive or neutral, and 20% discusses the future of the industry and the barriers to EV adoption.
16% of coverage has appeared in national media, including stand out pieces in The Guardian, The Sunday Times, Auto Express and on Radio 4’s You & Yours discussing the electric car revolution and the role EV charging plays in achieving the Government’s sustainability goals.
A press office priority has also been to promote InstaVolt’s commercial partnerships, stressing the vital role of businesses in improving the UK’s charging infrastructure and boosting services for customers. This includes a tie up with Costa Coffee which resulted in a prominent piece in The Telegraph, and Starling Bank using InstaVolt’s charge points as a new advertising channel in The Drum.
All of these tactics have put InstaVolt and CEO Adrian Keen at the forefront of the debate around EV adoption in the short space of four months. Jumping on the media narrative was crucial to getting ahead of the competition and is allowing InstaVolt to reap the rewards.
Pieces of coverage delivered in just four months
Partnership enquiry following Starling Bank announcement
Of coverage includes quote from CEO
Share of voice increase against key competitors in six months