Engaging consumers and corporates with InstaVolt’s electric vehicle charging network; tackling range anxiety and simplifying charger access nationwide

Rapid charging provider, InstaVolt, is a champion of open-access electric vehicle charging, and the UK’s most reliable charge point provider according to What Car, yet the brand had a very limited media presence.

InstaVolt tasked us with raising brand awareness in the UK; to get the business commenting on how to tackle consumer barriers to EV adoption ahead of the Government’s 2030 ban on ICE vehicles, and support its B2B partnerships.

In the first four months of working together, the team secured over 70 pieces of coverage in national, consumer and trade media. 100% of this was either positive or neutral, and 20% discusses the future of the industry and the barriers to EV adoption.

16% of coverage has appeared in national media, including stand out pieces in The Guardian, The Sunday Times, Auto Express and on Radio 4’s You & Yours discussing the electric car revolution and the role EV charging plays in achieving the Government’s sustainability goals.

A press office priority has also been to promote InstaVolt’s commercial partnerships, stressing the vital role of businesses in improving the UK’s charging infrastructure and boosting services for customers. This includes a tie up with Costa Coffee which resulted in a prominent piece in The Telegraph, and Starling Bank using InstaVolt’s charge points as a new advertising channel in The Drum.

All of these tactics have put InstaVolt and CEO Adrian Keen at the forefront of the debate around EV adoption in the short space of four months. Jumping on the media narrative was crucial to getting ahead of the competition and is allowing InstaVolt to reap the rewards.


Pieces of coverage over 3-year campaign


Of coverage includes quote from CEO


Share of voice increase against key competitors in six months


Partnership enquiry following Starling Bank announcement

"I have had the pleasure of working with PHA for over a year now and I would highly recommend them as an industry leading PR, Digital, Creative & Crisis Management agency. Not only are they stacked with talent across the business, they are also passionate about what they do. One of the things I find refreshing about working with PHA is that they believe in what they do, they are not afraid to challenge the status quo and while they deliver on the brief, they will leave no stone unturned to make sure the approach to a task is the right one for your brand."
Ben Smith
Marketing Director
Get in touch with the team