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The PHA Group
117 Wardour Street,
Hammer House,
London,
W1F 0UN

0207 0251 350
info@thephagroup.com
PHA Digital Studio
Fourth Floor,
47 Dean St,
Soho,
London,
W1D 5BE

0207 0251 350
info@thephagroup.com
PHA Finance Department
117 Wardour Street,
Hammer House,
London,
W1F 0UN

0207 0251 350
info@thephagroup.com

Qadre

Qadre

When UK blockchain company Qadre came to us, they wanted to elevate their profile and breakthrough into the mainstream media. As a founding member of the global blockchain consortium PL^G (Plug), Qadre tasked PHA to generate coverage around PL^G’s upcoming TGE, while also dispelling many of the myths surrounding blockchain held by the national media. Time was of the essence, and we hit the ground running with a two-week sprint campaign.

Verv

Verv came to us with a question. How can we generate brand awareness in the lead up to our crowdfunding campaign and sustain this momentum throughout with a focus on national and tech press coverage? With an offering that combined a state-of-the-art smart home energy device with the power of blockchain to create one of the UK’s first P2P energy trading solutions, we were excited to take on the challenge.

APPII

When blockchain start-up APPII came to us with the aim of fundamentally disrupting how candidates and recruiters share and store information, we knew we had an exciting challenge on our hands. One of the most reluctant industries to innovate, recruitment had been stuck in the past for too long, shackled by mistrust, inefficiencies, and high overheads. We knew that landing the dream job was a hot topic for consumers and placing the right candidate in the perfect job the ultimate goal for recruiters. Our launch of the platform saw APPII’s name published repeatedly across the national, recruitment, technology, and business press 45 times in nine months.

Maecenas

Maecenas is an innovative art investment platform designed to give professional investors a cheaper and easier way of entering the market. The company wanted to explain its concept to a wider audience. As the platform was still seeking investment, our primary target audience was the affluent investor who understood the market but needed to be educated about the platform and the blockchain technology behind it.

University of Sheffield

The University of Sheffield’s communications team approached us to help them with media training. They wanted a strong trainer who could prepare their senior leaders for corporate interviews, helping them to answer questions about specific items in the news agenda that related to university policy. Our media training experts facilitated bespoke, on-site half-day workshops covering the theory of good media communications, followed by practical mock interviews.

SSAFA Media Training

SSAFA wanted to ensure that their senior leadership team was equipped to communicate the charity’s messages clearly and succinctly. Over the last three years, we have run a series of bespoke training sessions to prepare them for speaking confidently and articulately to a variety of different media; as well as crisis training for how to handle a difficult situation when the questioning gets tough.

Jacqueline Gold

We were asked by Jacqueline Gold, CEO of Ann Summers, to organise an event at Conservative Party Conference that would help establish her as a thought leader in empowering women. This event would allow Jacqueline to build and develop her political relationships whilst challenging the Conservative Party toconsider the distinct needs of women within their “working people” strategy.

JD Women

JD Women offer unrivalled women’s sporting apparel, exclusive collections and collaborations with some of the world’s largest sporting brands. However, they were struggling to engage with their audience and to stand alone from both the JD Sports brand and their competitors. We knew that we needed to educate the media and public on JD Women’s offering so we launched a campaign to do just that. Our success depended on us building media relationships and amplifying influencer content to establish JD Women as a shopping destination in its own right.

Disney Epic Mickey 2

Standing out from the crowd is hard at the best of times, but the festive season sees the competition get fiercer than ever, even for a brand like Disney. Launching their new video game Epic Mickey 2 to an already saturated market was a challenge we were ready to rise to. Celebrating the forgotten characters of Disney, this game had the potential to appeal to both older and younger generations. So how do you capture the imagination of a consumer market? Our campaign sought to bring the Disney magic to life through a once in a lifetime event.

Powwownow

Powwownow came to us with a clear vision. They wanted to be established as ‘enablers’: a service that helped people work more efficiently and flexibly. So far so good. However, they had done little to promote their position on flexible working and were not aligned with the subject in either the minds of the public or the press. We needed to position Powwownow as champions of the efficient work schedule and get their voices heard. Thus “The Smarter Working Initiative” was born. Our campaign put Powwownow at the forefront of flexible working whilst making a real change to the way UK businesses operated.