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The PHA Group
117 Wardour Street,
Hammer House,
London,
W1F 0UN

0207 0251 350
info@thephagroup.com
PHA Digital Studio
Fourth Floor,
47 Dean St,
Soho,
London,
W1D 5BE

0207 0251 350
info@thephagroup.com
PHA Finance Department
117 Wardour Street,
Hammer House,
London,
W1F 0UN

0207 0251 350
info@thephagroup.com

Leading online destination for fashion and home style, Kaleidoscope approached our team with a challenging brief.

We were tasked with developing the brand’s online social media presence to create an engaged community, whilst increasing social media referrals to their website and demonstrating ROI from organic social media.

Our campaign spanned four social media platforms and collaborations with 75 influencers.

Kaleidoscope

E-mobility startup Lime enjoys a growing presence across the world but has a limited profile in the UK, where its popular electric scooters are illegal for public road use.

We were tasked with raising awareness about Lime’s UK launch, where the startup brought its Lime e-bikes to London and Milton Keynes to challenge competitors in the shared mobility space.

Lime wanted to improve attitudes towards e-bikes and e-scooters, and increase the number of users of Lime e-bikes in the capital, with a view to challenging legal regulations around e-scooters further down the line.

They were also keen to have a press office function in place to handle journalist enquiries, and our team to handle any crisis communications needed in the event of e-mobility accidents or misuse.

Lime

A total of 1.2m vehicles in the UK were affected by Volkswagen’s Dieselgate emissions scandal. In 2018, Chesterfield-based law firm Your Lawyers represented 10,000 of the consumers affected but wanted to attract more claimants to the class-action.

We set about raising awareness of the emissions problem, the deadline to claim, and managed to cut through the noise generated by other firms on the steering committee of the case.

Our campaign for Your Lawyers attracted media and consumer attention, even in the face of the global ad and marketing spend from two competitor firms vying for attention.

Your Lawyers

When Consilience Ventures first started working with The PHA Group, they were beginning a journey to ‘disrupt’ the venture capital (VC) industry. Founded by Kevin Monserrat, former Head of Ecosystem at Microsoft, Consilience Ventures saw a model where few select companies attracted significant private capital and a rise of unprofitable VC backed firms which failed to return cash to investors.

Consilience Ventures had a different idea: They had launched a members-only funding ecosystem designed to offer a data-driven approach for startups, investors and advisors. The risk of investing was pooled by the community and money circulated around the community using a blockchain-based token. Their long-term vision was to have an ecosystem that could support 60 startups, at least 500 investors and over 1,000 experts. They presented a new way of getting start-ups off the ground offering capital, resources, support and expert help from the network while providing investors with a degree of liquidity and shared risk.

Consilience Ventures

We were briefed to drive awareness for Snag to support the brand and Brie Read’s vision of providing tights that fit properly to as many people as possible, regardless of size, height, shape or disability. This included:

• Profiling Brie Read by telling her inspiring personal story through interview placement, expert commentary and thought leadership in both her local Scottish media and national publications.

• Drafting and submitting award entries for the brand to showcase its success and innovative size inclusive approach.

• Supporting product launches and key company news stories through press office activity.

Snag

As the Coronavirus pandemic escalated in March 2020 our team set out to support cruise company Fred. Olsen. They faced a series of challenges as a result of the virus. Firstly, some people on board one of their vessels tested positive. Meanwhile, in one of his early press conferences, Prime Minister Boris Johnson advised all over 70s and those with serious underlying health conditions not to take cruising holidays. With journalists still trying to understand more about Coronavirus at the time, PHA helped to correct misunderstandings in the media and helped to avoid the publication of misleading and potentially damaging stories.

Fred. Olsen Cruise Lines

Online fitness is a crowded market, with the increasing popularity of celebrity fitness apps making the industry ever more competitive.

Our challenge was to generate excitement around the UK launch of Chris Hemsworth’s digital health & fitness platform, Centr – with very little access to the man himself – and to communicate its world-class offering of training and expertise to top tier national and lifestyle media.

At the same time, it was important to highlight that the platform is for people of all levels of fitness, from beginners to those with advanced levels of fitness.

Reaching a broad range of outlets – not just those outlets or pages read by fitness enthusiasts – was therefore crucial, as was tailoring our messaging for different audiences.

Centr

Over the course of a six-month campaign, PHA was asked to build the profile of ARTIQ, the UK’s leading art rental consultancy. Although a successful SME, the company wanted to access new markets and create further awareness of the work the team was doing. The challenge for the business was to firmly establish itself across sectors as well as create brand awareness and show off its core offering to a wide range of prospective clients.

ARTIQ

PowWowNow wanted to be established as ‘enablers’, providing technology to help people and businesses work more efficiently and flexibly.

Having done little to promote their position on flexible working they were not aligned with the subject in either the minds of the public or the press.

They needed to educate business leaders about their new suite of products for SME businesses as part of a brand evolution from conference calling into web meetings and video calling.

PowWowNow

In March 2019, PHA was made aware that Dr Anthony Lovat (OPRO founder) in partnership with Sport & Wellbeing Analytics (SWA) had created an innovative new mouthguard that could measure and record head impact data in real-time. This revolutionary new mouthguard was called OPRO+ and would be launched on Saturday 27th April 2019 at the Principality Stadium, Cardiff. Ospreys and Cardiff Blues would take to the field wearing OPRO+ mouthguards during their Judgement Day match.

Until OPRO+, there had been no objective way to monitor all head impacts, to measure the force of impact and the rotation of the head as a result of the impact. OPRO+ addressed this issue through chips built into the mouthguard that record the head impact data of each player and send it in real-time to a laptop on the side-lines which can be seen by medical staff.

With just one month until the launch of OPRO+, we were tasked with putting together a communication strategy that would ensure the news of the new mouthguards made headlines and would not be diluted by match reports in the lead up to Judgement Day, one of the biggest weekends in British club rugby.

OPRO+