Sue Ryder supports people through the most difficult times of their lives, whether it’s a terminal illness, a loss of a loved one or a neurological condition. The charity predominantly relays on income from their charity shops and donations from members of the public.
To help raise funds, Sue Ryder opened its first ever pop-up shop in Mayfair which included donated personal items from famous faces including Eddie Redmayne, Kate Moss, Susie Cave, Gillian Anderson, Jean Shrimpton, Sam Smith, Daniel Radcliffe and Iskra Lawrence. The Celebrity donated items were also placed in to a silent auction giving those that couldn’t travel to the shop in London the opportunity to get involved and bid.
The PHA Group were appointed by Sue Ryder to generate coverage and raise awareness for the pop-up and auction.