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View full libraryOver the course of a six-month campaign, PHA was asked to build the profile of ARTIQ, the UK’s leading art rental consultancy. Although a successful SME, the company wanted to access new markets and create further awareness of the work the team was doing. The challenge for the business was to firmly establish itself across sectors as well as create brand awareness and show off its core offering to a wide range of prospective clients.
PowWowNow wanted to be established as ‘enablers’, providing technology to help people and businesses work more efficiently and flexibly.
Having done little to promote their position on flexible working they were not aligned with the subject in either the minds of the public or the press.
They needed to educate business leaders about their new suite of products for SME businesses as part of a brand evolution from conference calling into web meetings and video calling.
In March 2019, PHA was made aware that Dr Anthony Lovat (OPRO founder) in partnership with Sport & Wellbeing Analytics (SWA) had created an innovative new mouthguard that could measure and record head impact data in real-time. This revolutionary new mouthguard was called OPRO+ and would be launched on Saturday 27th April 2019 at the Principality Stadium, Cardiff. Ospreys and Cardiff Blues would take to the field wearing OPRO+ mouthguards during their Judgement Day match.
Until OPRO+, there had been no objective way to monitor all head impacts, to measure the force of impact and the rotation of the head as a result of the impact. OPRO+ addressed this issue through chips built into the mouthguard that record the head impact data of each player and send it in real-time to a laptop on the side-lines which can be seen by medical staff.
With just one month until the launch of OPRO+, we were tasked with putting together a communication strategy that would ensure the news of the new mouthguards made headlines and would not be diluted by match reports in the lead up to Judgement Day, one of the biggest weekends in British club rugby.
Billed as the ‘Spotify for Textbooks’, Perlego is a monthly subscription service for professional and academic eBooks, providing access to over 200,000 books for the cost of a single book.
The company tasked The PHA Group with raising its profile within the publishing industry and announcing their latest funding round to help onboard more partners and grow the platform.
They were also keen to have a press office function in place to engage journalists and maintain their presence in the mainstream press, hoping to attract students in the lead-up to the university term.
Over the course of a twelve-month campaign, YOTHA asked us to launch the company to the press and to promote the business to national, international and trade press.
Tackling challenges in the industry over the digitization of processes in the luxury yacht charter market, we were tasked to navigate these through brand positioning, messaging and media relations as well as sponsorships and brand partnerships work.
Virtuo had launched its UK offering in the summer of 2018, and after an initial burst of press coverage around the launch, felt its awareness and media cadence had dropped off by early 2019.
Virtuo previously worked with two other PR agencies, but the company didn’t feel it had seen the frequency, breadth or standard of media coverage it wanted to boost its awareness and userbase.
They were also about to launch its mobile-only car rental services in Manchester and Edinburgh and needed an agency to announce these expansions.
Tappit a unique end-to-end solution including cashless payment, white-label payment apps, RFID and event analytics. The company’s main business goal in 2019 was to increase sales and enhance its client (and end-user) retention. It wanted to grow its profile so that organisations would know about it, understand what it does and the value it gives, consider it an expert in improving fan experiences, and ultimately help its clients grow their event sales by promoting them too.
The company needed a PR agency that had strong experience in technology, music, events and sports, with both a B2B and B2C focus; could scale up and down the PR campaign into other territories as needed; would deliver a press office function and proactively monitor the news agenda to give a regular drumbeat of opportunities; and ultimately differentiate it from its competitors as the leading global payment ecosystem for events, stadia and venues.
We were brought in to help showcase dryrobe as a must-have product across different sports verticals, including surf, paddlesports, swim, triathlon, OCR, mountain biking, running, camping, wakeboarding and all touchline sports.
With dryrobe providing unrivalled protection against the elements, The PHA Group were tasked with communicating the innovative design of the product within our coverage, as well as explaining the journey of how the product came to be.
With little to no national exposure for the brand prior to PHA coming onboard, the team were tasked with securing key national coverage across business, leisure and lifestyle media to put dryrobe in front of new audiences.
We were briefed by Kinnerton Confectionery to develop and implement a PR and social media campaign for the company’s new free-from chocolate brand NOMO.
The core brief was to ensure that the brand had cut through in the crowded vegan and free-from sectors and to reach out to the brands two key target audiences – vegans / ethical consumers and those who suffer from allergies to nuts, dairy, gluten and eggs.
As part of this brief we were tasked with keeping the brand’s unique key message at the heart of every aspect of the campaign – NOMO’s vision is to create a world where no one, no matter what their dietary intolerance, allergy or restriction, ever has to miss out on a sweet treat again. With NOMO there is ‘No More Missing Out’.
The challenge set to us by Surrey CCC was to help drive ticket sales to the T20 competition and also to profile the cricket club as a well-rounded business and achieve press coverage of the conference & events business which brings in substantial revenue.
We were also asked to promote their sustainability and plastic-free initiatives.
