The Tovertafel is an interactive light game for those living with mid-to-late stage dementia.
The team at Shift8*, who are bringing the Tovertafel to the UK and Ireland, tasked PHA to generate a consistent stream of PR coverage to launch the technology in these regions, raise the profile of Shift8* as a social enterprise and change the language around dementia to show that it is possible to live a positive life even after being diagnosed.
As the leading home management company in Europe, Hostmaker originally came to us to help build their B2B presence and support them in signing up more landlords to their platform to meet the increasing demand of guests.
However, over the years, our brief evolved with the company to support their new elements – interior design with At Home with Hostmaker and bespoke guest experiences with Stayy with Hostmaker.
With a wealth of expertise across design, hospitality and property, the possibilities were endless!
Having worked with the Royal Parks Half Marathon for the past four years, one of the biggest challenges we’ve faced is creating new talking points that journalists can write about.
The market is also crowded, with the number of UK and more specifically, London based running events continuing to grow. The challenge, therefore, is to find new and exciting ways to continue to communicate what sets the Royal Parks Half Marathon apart from the rest so that people want to sign up year after year.
The Royal Parks Half Marathon really is leading the way in terms of mass participation events becoming more sustainable and so, off the back of the half’s green credentials, we launched the #greenrunners campaign in 2018.
This gave us a number of different touch points throughout the year, each giving us something new to talk about with media.
With the ultra-marathon market becoming overcrowded in the UK, it was important for us to showcase what sets the Race to the Stones apart from its competitors as well as activate Dixons Carphone’s sponsorship of the race. To do this, there were two elements of the race we wanted to bring to life; the spectacular route and the great atmosphere that keeps everyone motivated during the race.
Race to the Stones takes in some of the most breath-taking views in the UK as well as passing through some of the oldest trails. Participants can either choose to run, jog it or walk and can either do 100km non-stop in one or two days or alternatively they can just do 50k on either day. The run appeals to a wide demographic, from ultra-marathon enthusiasts to the more casual walkers and it was, therefore, important for us to consider both demographics. Our challenge was to think creatively about how we were going to get participants and media excited about the event.
Adam Ewart, CEO and Founder of Send My Bag, the door-to-door luggage delivery services, wanted to raise consumer awareness about rip-off airline charges and position Send My Bag as the viable, affordable alternative to ‘budget airline’ charges for luggage.
We knew Ryanair was set to announce another change to its luggage policy.
In anticipation of Ryanair’s new hand luggage pricing being announced, we worked alongside the client’s design team to create a bespoke infographic that would summarise the underhand pricing tactics for media, visually to illustrating Ryanair’s ‘rip-off tactics’.
As a result of our successful campaign for the British Library Membership, which generated widespread coverage in Christmas 2017 with key media and influencers, this year we were also tasked with developing a Christmas PR campaign for the British Library Shop.
Our brief was to reach out to cultural audiences in London and the South East, raise awareness of the British Library Shop’s unique Christmas gift offering, showcase the new British Library Christmas Jumper and increase footfall to the British Library’s Christmas Shopping Evening.
Sue Ryder supports people through the most difficult times of their lives, whether it’s a terminal illness, a loss of a loved one or a neurological condition. The charity predominantly relays on income from their charity shops and donations from members of the public.
To help raise funds, Sue Ryder opened its first ever pop-up shop in Mayfair which included donated personal items from famous faces including Eddie Redmayne, Kate Moss, Susie Cave, Gillian Anderson, Jean Shrimpton, Sam Smith, Daniel Radcliffe and Iskra Lawrence. The Celebrity donated items were also placed in to a silent auction giving those that couldn’t travel to the shop in London the opportunity to get involved and bid.
The PHA Group were appointed by Sue Ryder to generate coverage and raise awareness for the pop-up and auction.
The non-invasive REVITATM procedure is currently being investigated by Imperial College London as part of a clinical trial (called DOMINO) to investigate whether duodenal mucosal resurfacing (DMR) can increase insulin sensitivity and help women of reproductive age start menstruating.
The ground-breaking procedure does not involve any form of surgery, neither does it require participants to take any form of medication to lower their sugar and no device is left in the patient, so it is minimally invasive, and means recovery time is relatively quick. However, if successful, the results will have a substantial impact on millions of women around the world.
To ensure the success of the trial, Imperial College London actively wanted to raise awareness of the study, increase the number of participants taking part, and highlight how this trial could significantly improve the lives of PCOS patients and reduce the cost of PCOS to the NHS.
HiMirror wanted to disrupt the beauty industry, giving people the opportunity to take control of their own skincare from the comfort of their homes. HiMirror’s talking, connected mirror, lets users analyse their complexion and track the impact of their skincare regime. We were tasked with launching the innovation in the UK, creating as much buzz as possible for the sale of HiMirror in Selfridges and beyond.
We Buy Any Home is the market leader of the cash home-buying sector, offering maximum protection to house-sellers. The company is owned and managed by property professionals with over 30 years’ combined experience in buying homes priding itself on dealing honestly and fairly with its customers.
Despite having focussed solely on advertising (particularly with PPC advertising and TV ads), We Buy Any Home acknowledged that the company’s engagement with consumers could be further improved, and therefore briefed The PHA Group to drive valuable and engaged traffic to the website, positioning We Buy Any Home as thought leaders in the property market, and boost SEO through targeted content production.
The PHA Group were given, and accepted the challenge to significantly raise brand awareness across the UK through a targeted PR campaign and focused content marketing strategy.