Raising awareness of cashless payment solution Tappit’s use cases across a number of industries
Tappit a unique end-to-end solution including cashless payment, white-label payment apps, RFID and event analytics. The company’s main business goal was to increase sales and enhance its client (and end user) retention. It wanted to grow its profile so that organisations would know about it, understand what it does and the value it gives, consider it an expert in improving fan experiences, and ultimately help its clients grow their event sales by promoting them too.
The company needed a PR agency that had strong experience in technology, music, events and sports, with both a B2B and B2C focus; could scale up and down the PR campaign into other territories as needed; would deliver a press office function and proactively monitor the news agenda to give a regular drumbeat of opportunities; and ultimately differentiate it from its competitors as the leading global payment ecosystem for events, stadia and venues.
Tappit wanted to quickly show its momentum in the industry, so we proposed a press office-focused approach that would primarily use company news, business profiling, thought leadership, and data to ensure a regular cadence of growth announcements from the company and highlight its expertise in the fan experience space.
We created a content calendar that laid out key plans and opportunities every three months, meaning we could plan for and place company news announcements, while also anticipating quieter periods where more thought leadership and business profiling would be required. With this approach, we were also able to remain flexible to Tappit’s changing demands and priorities throughout the year, and plan for them accordingly.
We achieved 33 pieces of coverage for Tappit in six months, including company news, data stories, thought leadership pieces and business profiling.
It was important for Tappit to reach a variety of trade sectors, and we were able to achieve coverage in national, sport, business, finance, technology, music, and events titles, meaning we could share expertise and successes from every area of the business.
We also acted as an extension of the company’s marketing team, and in building a strong relationship over the course of the year.
backlinks to Tappit’s website from national press coverage
pieces of press coverage in six months