Tappit a unique end-to-end solution including cashless payment, white-label payment apps, RFID and event analytics. The company’s main business goal in 2019 was to increase sales and enhance its client (and end-user) retention. It wanted to grow its profile so that organisations would know about it, understand what it does and the value it gives, consider it an expert in improving fan experiences, and ultimately help its clients grow their event sales by promoting them too.
The company needed a PR agency that had strong experience in technology, music, events and sports, with both a B2B and B2C focus; could scale up and down the PR campaign into other territories as needed; would deliver a press office function and proactively monitor the news agenda to give a regular drumbeat of opportunities; and ultimately differentiate it from its competitors as the leading global payment ecosystem for events, stadia and venues.
"It’s been a pleasure working with PHA. Their energetic, problem-solving approach and ability to tackle both planning and sell in have resulted in some great coverage. Nothing is too much trouble."