Person capturing content for a social media agency - The PHA Group

Social media

A social media agency built for brands that want to connect with audiences through social-first thinking, culturally relevant content and community-driven strategies.

Social moves quickly. Platforms evolve overnight. Creators reshape culture. And audiences don’t just consume content, they participate in it. Social isn’t simply a place brands show up; it’s where first impressions are formed, trust is built, and decisions are shaped. 

Social media built to influence

We create social strategies and content that shape how brands are seen, shared and talked about.

At PHA, we approach social as more than a channel. It’s a space where reputation is built, stories travel, and influence takes hold. Our work is designed not just to capture attention, but to create relevance.

This is delivered through a combination of PHA’s strength in storytelling and earned media, alongside the specialist social expertise of Dig & Dig, our in-house social media agency.

Together, we drive real influence and measurable growth.

A social media agency built for the way people discover today

The role of social has evolved. It now sits at the intersection of entertainment, search and recommendation, shaping decisions long before traditional marketing has a chance to reach someone.

We help brands show up in these moments naturally, creating content that feels native to the platform, grounded in insight and aligned with how audiences actually engage.

The focus is always on credibility and connection, because in social, those are the signals that carry the furthest.

Get in touch with the team

Meet Dig & Dig

PHA brings reputation expertise, earned influence and integrated storytelling. 

Dig & Dig brings platform intelligence, social creativity and a modern understanding of how behaviour drives action. 

Our in-house digital and social media agency, Dig & Dig is built for the new landscape of search and discovery. Everything our team of social specialists does is purposeful, from strategy to execution. We dig deeper: listening, testing, and optimising to ensure your content reaches the right audiences and inspires action.

Together, we build social ecosystems that earn attention, spark participation, influence decisions, and drive measurable growth. 

Social that matters. Social that moves.

Meet the team at Dig & Dig

Hayley Jones

EVP, Digital & Social

With over 14 years of experience, Hayley has deep expertise in social media, influencer and content strategy, having devised and managed hundreds of ROI-positive campaigns for a variety of consumer and corporate brands.     

Hayley leads day-to-day operations and collaborates with our partners to build digital and social media strategies that drive lasting impact.  

Joe Toal

VP, Social

Joe has over 12 years’ experience working within social, delivering impactful cross-platform strategies for brands across corporate and consumer sectors, ranging from SMEs through to international conglomerates. Key sectors that Joe has developed key experience within include healthcare, big pharma, finance, sport & fitness, automotive and education, amongst others.

Maria Niderman-Ash

Influencer & Social Media Manager

Maria Niderman is a Social Media and Influencer Manager with over 10 years of experience shaping digital-first brand storytelling across fashion, travel, lifestyle, and culture. Known for blending strategic thinking with a strong creative instinct, she specialises in influencer partnerships, creator relations, social growth, and culturally relevant campaigns that actually connect with audiences, not just algorithms.

Yasmin Raache

Social Creative

Yasmin specialises in short-form video, graphics, and copy optimised for social platforms, whilst supporting community management and influencer collaborations. With a focus on trend-led campaigns and creative storytelling, Yasmin helps brands grow their online presence by producing engaging, shareable social media experiences that connect with audiences and achieve client objectives.

Ready to build a social presence people remember?