Having worked with the Royal Parks Half Marathon for the past four years, one of the biggest challenges we’ve faced is creating new talking points that journalists can write about.
The market is also crowded, with the number of UK and more specifically, London based running events continuing to grow. The challenge, therefore, is to find new and exciting ways to continue to communicate what sets the Royal Parks Half Marathon apart from the rest so that people want to sign up year after year.
The Royal Parks Half Marathon really is leading the way in terms of mass participation events becoming more sustainable and so, off the back of the half’s green credentials, we launched the #greenrunners campaign in 2018.
This gave us a number of different touch points throughout the year, each giving us something new to talk about with media.
“We had been thinking about working with a PR company for a while and after doing some extensive research we decided to go for PHA. Their impressive back catalogue of success stories was the main reason we took the decision to go with them. We were not disappointed. They went above and beyond what they had promised us in regards to the number of articles across all platforms both locally and nationally. What impressed us most though was the regular feedback and updates they would give us throughout the campaign. It was a very open relationship with us able to discuss with them what messages we would like to get across and they would suggest ways in which this could be done. All in all, a fantastic company to work with and would highly recommend them to anyone.”