Hosting a press event for media, influencers, and Royal Parks Half key stakeholders to celebrate the launch of a new race year
We officially launched The Royal Parks Half Marathon 2020 campaign #RunGreen, encouraging people to run in/use their local Royal Park or green space. We bought together a wellness panel of experts to discuss a range of topics including physical wellbeing beyond “weight loss,” mental challenges and the benefits of running, and participating in the fitness world with a disability.
We successfully arranged for Charlie Watson – founder of The Runner Beans blog and fitness influencer, Joél Thika –Co-Founder of Run With Purpose (RWP) who tackle male depression through community-based running, and Adam Selvey – who was born with cerebral palsy (CP) – but successfully completed the race the previous year.
We also arranged for leading journalist, author, and inspirational speaker, Poorna Bell to lead the talk where she shared her own personal story and how she has been impacted by mental health.
The panel discussed a number of over-arching themes including wellbeing beyond “weight loss”, finding a balance in life, mental challenges and the benefits of running, participating in the fitness world with a disability, and the importance of being outdoors.
We secured the attendance of over 40 journalists and influencers as well as individuals from the Golden Oak charity partners associated with the Royal Parks Half Marathon. In addition, the panel event alone led to eight journalists and influencers signing up to take part in the 2020 race.