Promoting the Royal Parks Half race and charity credentials to a national audience
Viewed as one of the most beautiful half marathons in the world, the Royal Parks Half Marathon leads its 16,000 participants through four of London’s eight Royal Parks, including Hyde Park, The Green Park, St James’s Park, and Kensington Gardens.
Internationally recognised London landmarks also form part of the race’s backdrop – with runners being in eye-shot of Trafalgar Square, the London Eye, Canada House, and Buckingham Palace.
The race boasts incredible charity credentials and since 2008, the Royal Parks Half Marathon has raised £60 million, supporting over 1,200 charities.
This year was the eighth half marathon that PHA has supported the Royal Parks. Year-on-year there is a challenge to continue to secure high-level, impactful coverage for the event across national, consumer, and specialist press in an increasingly competitive market where new half marathons and other endurance events are frequently launching.
However, we have successfully positioned the Royal Parks Half as one of the leading half marathons in the UK, and the appetite from the media to cover the event has increased year after year.
Tactics include announcing the ballot, runner case studies, new event initiatives, executive interviews, journalist participation, celebrity runners, ambassador interviews, event imagery, partnership activation, stakeholder events, and breakfast briefings.
We have used countless tactics over the course of our relationship with the Royal Parks Half to ensure that we consistently deliver an excellent level of coverage in the titles that matter to them.
over 500 pieces of coverage secured
over 150 journalists participate in the Royal Parks Half as well as celebrity guests