Shark
#1
market leading product across corded and upright vacuums
1000+
pieces of coverage delivered
200+
media & influencers engaged through product launch events
Shark
Our challenge was to compete with some of the best-loved and most well-known brands in the UK by highlighting Shark’s commitment to creating ‘5-star rated’ consumer products that performed better than any other floorcare products on the market.
How we did it
Our strategy for Shark was built around high-impact showcase moments that turned product innovation into a first-hand experience.
We delivered immersive product launch events that brought the media face-to-face with the technology -combining live demonstrations, direct access to engineers and product teams, and hands-on trials.
This was underpinned by an always-on consumer and corporate press office that focused on building share of voice in tier 1 media, educating audiences of their commitment to innovation and protecting Shark’s momentum & reputation in a highly competitive and closely contested market.
How we made it matter
There’s no better demonstration of this than what our clients say about us:
“I have worked with the team at The PHA Group for a long time, and for good reason. They are creative, passionate and above all, they deliver outstanding results for Shark and Ninja across both corporate and consumer comms. When we began working with PHA, our challenge was to establish Shark in a very competitive sector. Just a few years on, and we are now the UK’s leading floorcare brand. PHA has played a significant part in helping to make this happen through impactful media and influencer campaigns, and we’re hugely appreciative of all the work they do for us.”