Launching Kinnerton Confectionary’s new vegan, free-from chocolate brand
Launching the new NOMO chocolate range was a sweet task that we just couldn’t say no to. Developing a PR and social media strategy that would achieve real stand out, we created a campaign that would launch this revolutionary free from chocolate range and quickly establish it as a market leader.
The core brief was to ensure that the brand had cut through in the crowded vegan and free-from sector and to reach out to the brands two key target audiences – vegans / ethical consumers and those who suffer from allergies to nuts, dairy, gluten and eggs.
As part of this brief we were tasked with keeping the brand’s unique key message at the heart of every aspect of the campaign – NOMO’s vision is to create a world where no one, no matter what their dietary intolerance, allergy or restriction, ever has to miss out on a sweet treat again. With NOMO there is ‘No More Missing Out’.
We developed an integrated PR, influencer and social media strategy that incorporated consumer and trade media outreach including engagement with sector specific media for vegan and free-from audiences, a series of creative media gift drops, seasonal campaigns for important calendar dates such as World Chocolate Day, World Vegan Day, Halloween and Christmas, organic influencer engagement within target online communities, sampling activity and pop-ups at relevant events including Vegan Camp Out and the Free From & Allergy Show in addition to a series of creative social media campaigns.
pieces of launch media coverage
pieces of non-paid for influencer content
social media followers gained in six months