We were briefed by Kinnerton Confectionery to develop and implement a PR and social media campaign for the company’s new free-from chocolate brand NOMO.

The core brief was to ensure that the brand had cut through in the crowded vegan and free-from sectors and to reach out to the brands two key target audiences – vegans / ethical consumers and those who suffer from allergies to nuts, dairy, gluten and eggs.

As part of this brief we were tasked with keeping the brand’s unique key message at the heart of every aspect of the campaign – NOMO’s vision is to create a world where no one, no matter what their dietary intolerance, allergy or restriction, ever has to miss out on a sweet treat again. With NOMO there is ‘No More Missing Out’.

Results

142
pieces of media coverage generated
150
pieces of organic influencer content generated
12,000
social media followers gained