Creating huge awareness for OPRO’s revolutionary new mouthguard which measures and monitors collision impact
The PHA Group have been working with OPRO, the world’s leading sports mouthguard provider, for over two years.
Last year we were tasked with launching the OPRO+, a revolutionary new mouthguard that contains a chip inside it. The OPRO+ is a technological solution for measuring and monitoring the impact of force to the head – a significant and important topic in the world of sport, and most notably in rugby. The chip inside the mouthguards measures the impact from all collisions in real time and sends the data back to a computer which is being monitored by coaches and medical staff.
We launched the new innovation on Saturday 27th April at the Principality Stadium, Cardiff, as Ospreys and Cardiff Blues players took to the field wearing OPRO+ mouthguards during their Judgement Day match.
As a result of our activity, our team secured over 25 pieces of national coverage to tie-in with the launch moment including multi-sector coverage across sports pages, tech media, and sports trade. In addition, five broadcasters covered the story including Sky Sports and the BBC.