ConsultMyApp is a mobile-focused, data-driven, international app marketing agency, specialising in helping brands to gain and retain app users.

When we partnered with ConsultMyApp, founder and CEO Mike Rhodes challenged us to raise the media profile of the business and grow his personal profile through interviews, thought leadership and expert commentary on key topics central to the ConsultMyApp mission.

As such, our campaign focused on leveraging the news agenda, using data from both ConsultMyApp’s own app analytics platform and market surveys, as well as securing thought leadership articles and drafting and issuing press releases announcing company news.

Working closely with the company’s leadership and marketing team, we also provided strategic counsel on how ConsultMyApp could leverage different press tactics to promote its brand positioning.

Through our partnership, we delivered a constant cadence of high calibre coverage in target publications and successfully positioned ConsultMyApp and its CEO, Mike Rhodes, as a leading voice in the tech and marketing industry. This included coverage in national titles including BBC, Sky News, Evening Standard, and the Independent, and top tier marketing trades including AdWeek, Campaign and Decision Marketing.


increase in media coverage YoY


increase in total media mentions in first year of engagement


pieces of coverage over three years

“The PHA Group has been an outstanding PR partner for ConsultMyApp. We’re always impressed with the level of engagement and responsiveness from the team. Tasked with bringing our internal app analytics data to life in the media, they secured top-tier coverage, positioning our product as invaluable to mobile marketers. Whenever our strategy or business priorities have changed, PR has always aligned accordingly and generated the results we are after.”
Mike Rhodes
Founder and CEO
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