Ninja Foodi: Experiential Pop-Up
36,000
Consumers reached on the day
175 MILLION
total reach across press and social
73
pieces of earned and influencer coverage
Ninja Fast Foodi: Creating a compelling brand experience
To connect with new audiences & open up an even bigger market for Ninja’s range of kitchen appliances.
How we did it
Research revealed that younger audiences were heavily reliant on takeaways, often due to time, cost, and lack of confidence in cooking. This unlocked a clear opportunity: show how Ninja could transform “fast food” habits into easy, affordable, home-cooked alternatives.
Using this insight, we created the ‘Ninja Fast Foodi’ pop-up, an experiential activation designed to educate and inspire.
Located at Boxpark Shoreditch, the event brought the concept of “fakeaways” to life, serving freshly prepared dishes made using Ninja appliances while demonstrating their ease and versatility.
To drive attendance and buzz, we delivered an integrated campaign spanning earned media, social, and influencer partnerships, including chef Isaac Carew, alongside a competition to further incentivise engagement.
How we made it matter
The experience combined entertainment with education.
Hundreds of consumers sampled dishes, interacted with the brand, and engaged directly with product demonstrations, while QR codes and exclusive offers drove traffic and conversion beyond the event itself.
At the same time, media and influencer attendance amplified reach, generating strong social buzz and widespread coverage.