When Spanish based fertility clinic IVI came to us, they needed no help with their credibility. As the organisation that invented egg freezing and the owner of world-renowned research, they were a company worth shouting about. However, despite their international presence, they had no UK clinics and limited recognition in the UK market. How could they appeal to the UK consumer with virtually no footprint? Enter PHA. We launched a campaign to make IVI the ‘go-to’ for fertility clinic by developing their presence in the media and the minds of the public and subsequently increase IVI’s UK customer base.