Raising the profile of a leading female banker turned entrepreneur and TV star
Having quit life as a City banker to set up YourCash, a leading European ATM provider, Jenny Campbell enlisted us to help tell her personal entrepreneurial story. We were tasked with raising the profile of Jenny as the face of YourCash, increasing its credibility in the retail sector, and as a prominent spokesperson on key issues in business and entrepreneurship.
Given her background as one of the most senior female bankers at Natwest, we positioned Jenny at the centre of our campaign to establish a prominent voice for YourCash in the evolving digital payments sector. This involved placing profile pieces on Jenny’s entrepreneurial journey, as well as providing news commentary on breaking business stories and thought leadership content creation on topics such as the gender pay gap. We also commissioned research surveys to generate coverage on budgeting and money management.
As a result, we generated 70 pieces of coverage over 12 months, including leading titles such as Forbes, Sky News, BBC Business, Radio Four and The Telegraph.
Our campaign raised the profile of Jenny and YourCash, which was bought out by a leading global electronic payments provider. Following the sale of YourCash, we secured and guided Jenny through her next career move, as a Dragon on BBC TV’s Dragons’ Den. Jenny joined Deborah Meaden, Peter Jones, TOuker Suleyman and other new Dragon and fellow PHA client, Tej Lalvani, on the fifteenth series of the show.