Powwownow came to us with a clear vision. They wanted to be established as ‘enablers’: a service that helped people work more efficiently and flexibly. So far so good. However, they had done little to promote their position on flexible working and were not aligned with the subject in either the minds of the public or the press. We needed to position Powwownow as champions of the efficient work schedule and get their voices heard. Thus “The Smarter Working Initiative” was born. Our campaign put Powwownow at the forefront of flexible working whilst making a real change to the way UK businesses operated.
Since working with The PHA Group from 2014, they’ve become an integral part of our business. With uplifts in media coverage, traffic and brand awareness, the team continue to secure quality opportunities and create award-winning campaigns like The Smarter Working Initiative.
As our brand continues to evolve, PHA have been quick to adapt and grow with us, making us proud to have them be part of our journey.