SharkNinja
SharkNinja
Over a 7+ year partnership, we supported SharkNinja in the UK as it evolved from challenger to category leader.
Through bold, insight-led communications, we didn’t just amplify its story – we shaped perception, built authority, and created a powerful corporate narrative rooted in high-performance innovation.
Building the Narrative
At the heart of our strategy was a singular objective: to make SharkNinja synonymous with breakthrough performance and problem-solving innovation.
We collaborated with their team to develop a compelling masterbrand story for the UK that heroed the company’s obsession with engineering products that go beyond expectations. This narrative became the foundation for all communications, ensuring consistency while allowing each sub-brand to carve out its own space.
Owning the conversation
We drove rapid visibility through an education-first media strategy – proving product superiority, not just claiming it.
This included hands-on reviews, awards and accreditations, and feature-led storytelling that unpacked the technology. We also delivered standout, viral moments – from Ninja CREAMI to Shark Beauty FlexStyle.
In parallel, we positioned SharkNinja as a high-growth innovator through business and trade media, spotlighting engineers, leadership, and its relentless pipeline of innovation.
Talent & creator ecosystems
With strong media foundations in place, we evolved the strategy to build cultural relevance and sustained engagement.
We developed powerful talent and creator partnerships for Shark, Ninja, and Shark Beauty, ensuring each brand had credible advocates who could bring product performance to life in authentic, high-performing content.
This approach extended reach beyond traditional media, embedding the brands into everyday conversations and driving measurable impact across social platforms.
Expanding the market
We didn’t just compete – we grew the categories.
By targeting new audiences with tailored campaigns and repositioning products for different needs and lifestyles, we unlocked new demand and expanded market penetration.
We helped transform SharkNinja in the UK from a challenger brand into a market-leading powerhouse. Read more about key successes below.