Reputation recovery

If you have been in the eye of a media storm and your reputation has been damaged, we will advise you on a reputation recovery strategy.

Reputation recovery

We will begin by assessing the extent of the damage; understanding your objectives; and setting a realistic timescale to achieve results. Though every case is unique, analysing your digital footprint and recommending how it can be improved is normally an essential first step.

We will manage your digital footprint, providing an integrated solution, which encompasses media relations, social and digital PR.

Our services include:

Creating and building SEO authority on a dedicated professional website.

Drafting SEO-enriched thought leadership content to create a high authority blog.

Creating and curating a Wikipedia pages for brands or businesses looking to enhance an online profile.

Optimising social profiles (Twitter, LinkedIn and Facebook) to support an SEO strategy.

Engaging with media outlets and managing media relations on your behalf.

Placing thought leadership content in external media outlets.

Providing strategic advisory on future activities.

We will put together a full recovery strategy and provide strategic counsel at every step. We will advise you how to deal with incoming media inquiries; when and how to engage proactively with the media; and how to address continuing issues.

We will formulate a strategy to replace negative articles with more positive content on page one of Google.

Examples of our work have included:

A global family-owned business falsely accused of corporate wrongdoing

Our client’s reputation was damaged by a long-running inquiry into aspects of its business by the criminal authorities. No charges were ever brought, but because the case was high-profile the shadow of suspicion hung over the business. Our strategy was to focus on areas of the business unaffected by the investigation, promoting its successes through a pro-active media relations campaign. This was implemented alongside a focused digital clean-up campaign to promote positive content and displace historic stories about the investigation.

An author whose work was brought into question

Our client had written a successful book, serialised in a national newspaper, but critics questioned aspects of her life story. Our campaign addressed the issues head-on through focused media relations and paved the way for her to pursue political ambitions; we advised her on strategy and managed a positive, pro-active media campaign to change the narrative.
Get in touch with the team