Creating thought provoking content for C-suite audiences
Swivel Secure provide multi-factor authentication solutions for B2B and B2G audiences. How did they raise brand awareness among the right people and cement their position as industry leaders?
Swivel Secure wanted to increase brand awareness at the top of the sales funnel with high-quality content. They also wanted to raise their profile as industry leaders by sharing their expertise with the right people.
Working closely with Swivel Secure’s in-house team and technical professionals, our Content experts devised a strategic plan to target key industries including decision-making audiences in the Healthcare, Government and Manufacturing sectors.
We produced and launched quarterly content hubs featuring in-depth articles, infographics and videos to bring in target audiences and provide helpful information in a way which appeals to the C-suite.
Each piece of content we produced was carefully researched because the industry Swivel Secure operate in is highly technical, as are the industries they target. We also put a strong focus on making technical details clear and understandable. A targeted paid social campaign then helped to amplify this content on LinkedIn.
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Increase in time on page for campaign content vs. existing content
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