Using blockchain to deliver a means of payment-on-chain for wholesale banking markets
Beginning as a research project to better understand how distributed ledger technology (DLT) could change financial markets, Fnality International is a consortium of financial institutions demonstrating how Blockchain and DLT can enable real-time wholesale settlement in central bank money.
Its shareholders include Banco Santander, BNY Mellon, Barclays, CIBC, Commerzbank, Credit Suisse, Euroclear, ING, KBC Group, Lloyds Banking Group, Mizuho Financial Group, MUFG Bank, Nasdaq, Sumitomo Mitsui Banking Corporation, State Street Corporation UBS and Nomura.
PHA partnered with Fnality in November 2021, working closely with its business development team and C-level executives to promote awareness of Fnality in top tier international and national media. This has included media announcements of successful Proof-of-Concept completions, company appointments and fundraising rounds.
Alongside traditional press office activities, PHA runs PR campaigns to boost the profiles of Fnality’s key spokespeople as thought leaders demonstrating how DeFi can revolutionise the challenges faced by traditional finance. Strategic counsel is also provided on broader communication and PR activities when engaging with internal and external stakeholders.
PHA continues to support Fnality’s long-term growth as it rolls out the world’s first payment system that enables tokenised, peer-to-peer markets.
Pieces of coverage secured within key media outlets
Regular national journalist briefings w/ C-level executives
Always-on strategic counsel and communications planning