Promoting thought leadership

Following the end of the final lockdown, the UK economy began its economic recovery. With the growth came a boom in the jobs market. The PHA Group positioned UK recruitment brand REED, and its chairman James Reed as the leading authority on the trends impacting the labour market and as a ‘friend of the candidate’.

The objective was to build brand trust, raise awareness of REED as the go-to recruitment firm for businesses and jobseekers, and drive growth in job applications and postings.

We needed to communicate messaging to two target audiences throughout the post-pandemic jobs boom; business leaders, as well as job-seekers and workers.

We offered insight into the latest labour market trends using the latest jobs data from Reed.co.uk and provided supportive advice for employers and workers around how they could attract and retain top talent and how they could find a new career during this challenging climate.

Through a proactive profiling campaign and high-level media relationships, we also established Reed as the leading recruitment industry voice on key trends including labour shortages, salary growth, agile working, the end of furlough, The Great Resignation, The Great Unretirement and the cost-of-living crisis.

To create maximum impact we secured a wide range of broadcast media briefings, data-led features, and bylined contributions and timely news commentary which successfully delivered a huge volume of national, broadcast and top tier trade media coverage for the business.

380+

Pieces of media coverage delivered in 12 months

57%

In national media including 41 broadcast appearances

200+

Our profiling campaign also helped to drive over 200 inbound media enquiries throughout the same period

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