Engaging core audiences and attracting new fans to a growing sport

We have been working with The British Basketball League now for the last two and half years, serving as the league’s external press office.

Our breadth of activity for the league ranges from providing strategic counsel to CEO Aaron Radin, managing player interviews for community projects, to handling press and media activities for major events including the Cup, Trophy and Play Off Finals.

We also provide ongoing press office support for all 10 of the league’s clubs, as well as the WBBL working closely with their in-house communication teams as well as external agencies and partners.

British Basketball League is currently enjoying is most exciting period of growth, following a £7million investment into the league in December 2021. With media appetite and interest in the sport continuing to grow, the popularity of the sport continues to reach new heights, literally.

More recently we have managed communications around a wave of senior appointments and major league announcements bringing the 2022/2023 to a record-breaking close.

Photos supplied by British Basketball League

As the only professional basketball league in the UK, ongoing we have been tasked with helping the brand grow and engage with the core audience of British Basketball fans as well as attracting new fans from across the sport, lifestyle and culture sectors.

The clubs that make up the League have established a loyal fan base and collectively the sport boasts huge participation numbers in the UK, being the second most-played team sport in the UK (Source: Sport England).

Using our knowledge of the sport and contacts across the industry we have continually been able to grow British Basketball Leagues’ share of voice both for its participating clubs at a regional level and more broadly the league as a whole across the national sport and sports industry sectors.

We have worked closely with the incredible roster of athletes from both the BBL as well as supporting inspiring stories from the WBBL, the executive team at British Basketball League as well as their growing number of partners to deliver widespread coverage as we continue to take the sport to the next level.

A series of further broadcast deals, partner announcements and community initiatives has strengthened the BBL brand throughout the 22/23 season and the profile of the sport continues to grow as we achieve more mainstream national media cut-through.


pieces of media coverage delivered in the two and half years working together, including in top tier titles such as BBC Sport, SportBible and The Times


sell out at the BBL Play Off Final in May – a record for a domestic British Basketball League in the UK

UK growth

broadcast figures continue to grow in the UK market, with strong slot performances and demographic figures

Get in touch with the team