Engaging core audiences and attracting new fans to a growing sport

The British Basketball League is currently enjoying an incredibly exiting period of growth following significant investment into the league from American investment firm 777 at the end of 2021. Their first season of investment finished with an incredible 16,000 people in attendance at the men’s and women’s play-off finals at The 02 Arena, this was a record for a domestic league basketball match in the U.K

We have been working with the BBL for the last 12 months providing ongoing communications and PR support as well as support on the ground at events.

As the only professional basketball league in the UK, ongoing we have been tasked with helping the brand grow and engage with the core audience of British Basketball fans as well as attracting new fans from across the sport, lifestyle and culture sectors.

The clubs who make up the League have established a loyal fan base and collectively the sport boasts huge participation numbers in the UK, being the second most played team sport in the UK (Source: Sport England).

Photos supplied by British Basketball League

Using our knowledge of the sport and contacts across the industry we have continually been able to grow British Basketball Leagues share of voice both for its participating clubs at regional level and more broadly the league as a whole across the national sport and sports industry sectors.

We have worked closely with the incredible roster of athletes from both the BBL as well as supporting inspiring stories from the WBBL, the executive team at British Basketball League as well as their growing number of partners to deliver widespread coverage as we continue to take the sport to the next level.

A series of further broadcast deals, partner announcements and community initiatives has strengthened the BBL brand at the start of the 22/23 season and the profile of the sport continues to grow as we achieve more mainstream national media cut through.


pieces of media coverage delivered in the first year of working together, including in top tier titles such as BBC Sport and The Times


sell out at the BBL Play Off Final in May – a record for a domestic British Basketball League in the UK

UK growth

broadcast figures continue to grow in the UK market, with strong slot performances and demographic figures

Get in touch with the team