As the Coronavirus pandemic escalated in March 2020 our team set out to support cruise company Fred. Olsen. They faced a series of challenges as a result of the virus. Firstly, some people on board one of their vessels tested positive. Meanwhile, in one of his early press conferences, Prime Minister Boris Johnson advised all over 70s and those with serious underlying health conditions not to take cruising holidays. With journalists still trying to understand more about Coronavirus at the time, PHA helped to correct misunderstandings in the media and helped to avoid the publication of misleading and potentially damaging stories.

Results

28.9%
reduction in online negative sentiment
6.02 million
audience impressions
Balanced coverage
BBC, Sky, Mail on Sunday, Sunday Telegraph, Sunday Mirror and Daily Mail