Supporting ev.energy’s growth journey through strategic media visibility
As a certified B Corporation®, ev.energy’s mission is to make electric vehicle (EV) charging greener, cheaper, and smarter for utilities and their customers. As a scaling business, ev.energy sought to increase brand awareness, build trust, and educate the UK market about its innovative technology.
To establish their position as the UK’s leading EV software specialist, PHA devised a strategic campaign to position the business as thought leaders within the smart charging space and build credibility by telling the business’ story and promoting key growth milestones.
ev.energy tasked us with disseminating the values underpinning their mission statement, leading the discussion on smart charging topics from charger anxiety through to solar energy. To achieve this, we developed an overarching campaign theme of ‘rethinking how you use your energy’, tapping into the interests of ev.energy’s key target audiences, and ensuring messaging consistency across both business and consumer media.
To position the business as thought leaders within their industry and targeting their priority business audience of energy and EV asset leaders, we secured a mix of trade pieces spanning key sectors – including energy, mobility, sustainability, business, and technology. Those publications offered opportunities to delve into complex topics and establish media relationships. Key hits include Automotive World, EV Magazine, and Innovation News Network.
This strategy was supported by tactics to increase mainstream brand awareness for the business and introduce consumer opportunities. They offered expert insight on breaking news, resulting in strategic placements with Reuters, Express, City AM, and Sifted, alongside broadcast hits via BBC Radio 5 Live (Wake Up To Money) and LBC.
Finally, to build credibility, we pursued a profiling campaign to share the founding story and demonstrate the business’ ‘why’. This resulted in press hits with Maddyness, SG Voice, Earth.org, and securing a place in TechRound’s Sustainability 60. In addition, we promoted several key company milestones ranging from building a strategy around their Series B closure to developing a partner growth narrative.
Over 18 months, PHA secured over 120 pieces of coverage through press office activations, content development, and media scanning activities.
coverage opportunities over 18 months
average domain authority