HiPP Organic
+77%
YoY revenue
+66.1%
YoY conversions
+23.3
Increase in average SERP position to 12.5
HiPP Organic: Integrated SEO & PPC Strategy
HiPP Organic partnered with The PHA Group to deliver an integrated SEO and PPC strategy designed to increase digital visibility, attract new customers and drive sustainable growth across its milks, foods and wider brand portfolio.
Together, SEO and PPC have strengthened HiPP Organic’s visibility across the search journey – from parents discovering the brand and seeking trusted information through to those actively considering and purchasing products.
By combining long-term organic growth with targeted paid activity, we have created a stronger digital foundation that supports both immediate commercial performance and HiPP Organic’s wider ambition to build lasting relationships with the next generation of parents.
The ambition
Our key objectives were to:
- Grow HiPP Organic’s visibility across priority categories and support D2C sales growth
- Attract high-quality new users and engage the next generation of HiPP customers
- Strengthen HiPP’s position as a trusted choice for parents seeking quality products and advice
- Build a strong technical and content foundation for long-term organic growth
By bringing SEO and PPC together, we have been able to increase HiPP’s presence across the search journey – capturing existing demand while expanding visibility among parents researching and considering their options.
Building long-term organic visibility through SEO
Our SEO strategy has focused on strengthening the foundations of the HiPP Organic website while building its visibility across priority topics and search journeys.
Regular technical SEO audits have identified and prioritised opportunities to improve site health, performance and search visibility. Alongside this, we have developed and enhanced HiPP’s content strategy, applying SEO best practice to existing and new content to increase organic reach and connect the brand with parents searching for relevant information.
A major website migration provided an opportunity to further optimise site structure and content, refine keyword targeting and establish a stronger technical foundation for future growth.
This combined approach has delivered significant improvements across organic visibility, traffic and rankings.
SEO results
+71%
YoY clicks in December
+191%
YoY impressions in December
+61%
YoY clicks across the last quarter
+141%
YoY impressions across the last quarter
+14%
Increase in site health score to 88%
Turning demand into revenue with PPC
Alongside SEO, our PPC strategy has helped HiPP Organic increase visibility and drive D2C growth for its milk portfolio within a highly competitive search landscape.
We introduced an always-on, full-funnel approach across Search and Shopping, combining lower-funnel branded activity with mid-funnel generic campaigns. This enabled HiPP to maintain visibility among parents already familiar with the brand while reaching new audiences actively researching products for their babies.
Before partnering with PHA, HiPP had limited impression share and a less structured approach to PPC. We introduced a tiered campaign structure that strengthened auction presence, expanded visibility across generic searches and increased relevant traffic across both consideration and conversion journeys.
The result is a more scalable paid search model that is driving immediate commercial performance while also growing HiPP’s future customer base.
PPC results - Q4, Milks
+6%
YoY average order value
+126%
YoY clicks
+29%
YoY new users
+32%
YoY returning users
+13%
improvement in CTR across generic campaigns