We have worked with Jeans for Genes for four years, and every time the brief is clear: to raise awareness and drive sign-ups for their annual fundraising campaign, ‘Jeans for Genes Day’. The campaign itself was simple: asking people to wear jeans in return for a donation to support children living with genetic disorders. Each year we create a fresh and strategic campaign that focuses on educating the general public on the health implications of genetic disorders, engaging key celebrity ambassadors to spread the message far and wide, and encouraging all to sign up and get involved in Jeans for Genes Day. The 2018 campaign saw us employ a wide range of tactics from emotive case study placement to a celebrity afternoon tea party, we sought to capture the imaginations of the public to increase donations and support for the cause.

Results

1bn+
Campaign reach
307
Pieces of coverage
15
Broadcast interviews