Jeans for Genes came to us with a clear brief: to raise awareness and drive sign-ups for their annual fundraising event, ‘Jeans for Genes Day’. The campaign itself was simple: asking people to wear jeans in return for a donation to support children living with genetic disorders. We launched a campaign that focused on educating our audience on the health implications of these genetic disorders and on engaging key celebrity ambassadors to spread the message far and wide. Employing a wide range of tactics from emotive case study placement to a star-studded launch party, we sought to capture the imaginations of the public to increase donations and support for the cause.


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Broadcast interviews