How to deliver on social media during Veganuary

The new year offers the perfect opportunity for brands within the vegan industry to make noise about their products, their brand values and ultimately why a consumer should choose their products over those of their competitors.

The rise of Veganism is largely down to lifestyle choices, but there’s a growing number of people opting for vegan options because of the cost-of-living crisis, as the cost of dairy and meat continues to soar faster than plant-based alternatives. Given this growing demand, Veganuary a great opportunity for brands to grab a slice of the pie.

2024 promises to be a real challenge for brands within the industry to place themselves ahead of their direct competitors So, with only a few months to go until Veganuary is upon us, what effective social media strategies can be applied to deliver results come January?

Influencer and user-generated content marketing

Whilst sourcing and approaching influencers can be a long process, Influencer gifting campaigns provide an opportunity for brands to gain exposure and increase their reach.

For NOMO Chocolate, a vegan chocolate brand that we launched to market, we secured over 150 pieces of non-paid social posts from vegan free-from influencers and helped to deliver 2.2 million impressions across social media for the brand.

As a result, we were able to increase NOMO’s online share-of-voice in the vegan free-from online community from 0% to 60%.

Paid social media advertising

Regardless of the industry, the benefits of a paid social strategy are endless, from being able to reach people beyond your already engaged base, to delivering commercial gain.

But for industries such as the fast-moving consumer goods sector, paid social can play a key role in helping to get the word out to consumers about new product releases, health-related benefits of said products and ultimately helping to place the brand ahead of its competitors.

The demographics data you’ll receive from your paid campaigns can also help to lay the foundations of future marketing strategies to come.

Creative social media profiling

When working in-house, it can be easy to think only about a brand’s social media platforms, as those are the accounts that consumers are following. But what about the personal social media profiles of those senior figures at your company?

Statistics suggest that on LinkedIn, for example, engagements generated via a personal profile can often greatly outperform those of a business page, given the closer relationship and bond that often resides with connections.

If you’d like to find out more about how our specialist social media team could help deliver results for your vegan brand, get in touch with us today.

Get in touch with the team