JD Women offer unrivalled women’s sporting apparel, exclusive collections and collaborations with some of the world’s largest sporting brands. However, they were struggling to engage with their audience and to stand alone from both the JD Sports brand and their competitors. We knew that we needed to educate the media and public on JD Women’s offering so we launched a campaign to do just that. Our success depended on us building media relationships and amplifying influencer content to establish JD Women as a shopping destination in its own right.


pieces of coverage
9 bn+
influencer reach
press day attendees