Research & Insights
The competitor landscape
Having an acute understanding of a client’s broader industry landscape, who their key competitors are, and how they are tracking from a communications perspective is also a critical part of delivering an impactful consumer PR campaign. The tools used by our teams ensure we stay across the trends in our clients’ worlds, understand their USPs, and use this to build a PR strategy which will ensure they stand out from the crowd when speaking directly to consumers.
Creating the news agenda around consumer research
As well as using research and insights tools to inform PR strategy for our clients, we also regularly work with brands and organisations to commission new data and/or consumer polls which enable us to create the news agenda and build media coverage opportunities that speak directly to a brands target audience.
Working with trusted third-party polling companies, we develop consumer survey angles which create headlines and spark media conversation – focused on public opinion, attitudes or behavioral trends.
This type of consumer research can provide powerful media assets to be shared with top tier journalists and can also be repurposed for social media and internal comms.
Our consumer PR teams are also adept at working with clients to pull hard hitting media angles and potential headlines from existing in-house data too.