Following a slip in organic search performance, we helped Skatehut rebuild authority in the skateboard and scooter market.
Skatehut approached our team to develop its organic presence through Google. They were looking to support their revenue targets by driving both traffic and visibility. Although they had clear authority in the market for generic terms, such as skateboards and scooters, their performance had dropped slightly. This created an opportunity to drive visibility across a larger range of products.
Firstly, we explored the data that Skatehut had available as well as conducted some of our own analyses into the market using various enterprise-level tools. Due to a reduced focus on key terms like skateboards and scooters, (which accounted for a large percentage of searches), overall traffic had dipped.
Furthermore, we took the time to complete a comprehensive competitor analysis that would allow us to understand the gaps in their organic rankings. This uncovered some long-tail keywords which we could target more efficiently against their competition.
Finally, we worked closely alongside their in-house marketing team to deliver this strategy and advise on both technical and content changes which supported the increase in organic traffic and visibility.
Over 18 months of working with Skatehut, we drove an increase of 74.6% in organic revenue from an increase of 77% in organic traffic. Keyword visibility increased by 56.7%.
Our work with Skatehut now sees them rank for 37k search terms with 21% of those sitting in the top 30 positions with 30% in the top 6. Consequently, they now sit on page one of Google for over 50% of their search terms.
Increase in keyword visibility
Increase in organic revenue
Increase in organic traffic