Virtuo had launched its UK offering in the summer of 2018, and after an initial burst of press coverage around the launch, felt its awareness and media cadence had dropped off by early 2019.
Virtuo previously worked with two other PR agencies, but the company didn’t feel it had seen the frequency, breadth or standard of media coverage it wanted to boost its awareness and userbase.
They were also about to launch its mobile-only car rental services in Manchester and Edinburgh and needed an agency to announce these expansions.
“From the get-go, we knew the PHA team were grafters, willing to get stuck in to ensure we achieve the goals outlined.
With a tightly focused target media list, the team were able to meet the brief with creative thinking and dogged determination.
We have seen a number of great pieces covering Virtuo that have helped secure us as a key player in the mobility space. We look forward to working alongside the team and drive Virtuo (excuse the pun) into a household name.”