Training

Is your marketing team facing new challenges or looking for a skills refresh? We offer comprehensive digital marketing training solutions tailored specifically to your business needs. We bridge the gap between theoretical knowledge and practical application, empowering your team with the tools and expertise to drive performance and results.

Our approach to training

Not everyone in your team will have the same knowledge base. That’s why we offer a range of training options designed to meet your team’s specific needs and experience, from learning the fundamentals, right through to mastering advanced techniques.

Our training options:

Fundamentals: Perfect for beginners, this level provides a solid grasp of core concepts and essential skills.

Intermediate: Designed to build upon existing knowledge, this level dives deeper into functionalities and expands skillsets.

Advanced: Challenge your team with complex topics and strategies. This level is ideal for those ready to push boundaries and become true experts.

No matter the skill level, our training programs are designed around the below four elements:

Tailored learning: We work closely with you to identify your team’s specific goals and challenges. Our trainers then develop a program that directly addresses those needs.

Actionable skills: Our training goes beyond theory. We focus on practical skills and strategies that employees can implement immediately, maximising their impact.

Engaging delivery: Our experienced trainers create interactive and engaging learning experiences that keep participants motivated and focused.

Measurable results: We work with you to establish clear learning objectives and track progress, ensuring a positive return on your training investment.

Why invest in training?

Empowered employees with the right skills deliver better results.

Investing in development fosters a sense of value, loyalty and motivation.

Increased knowledge means better-equipped teams to tackle challenges and find solutions.

The areas of training we can offer

Organic Social & Creative

We provide comprehensive social media training services that are bespoke to your business. Our social media training program is available to enhance the skills of your in-house teams, covering areas such as content and creative strategy, copywriting, community management, platform best practice and more. Designed to ensure you make the most of the resources you have available.

Paid Media Training (Paid Search & Paid Social)

Are you getting the most out of your ad spend? Are you struggling to scale your account or want to run paid media campaigns for the first time? Our paid social and paid search experts can share knowledge, tips and practical advice from campaign planning and budgeting, targeting and audience insights, ad creation, copywriting and A/B testing through to, scaling campaigns and drive optimal results.

GA4 (Google Analytics) Training

Whilst your in-house team might have successfully migrated from Universal Analytics to GA4, do they know how to ultilise the platform to its full potential? Are your team aware of GA4’s functionality and how to get the information with your end user in mind? From gaining confidence in navigating the platform to understanding more complex functions that GA4 offers, including cross-domain tracking or user behaviour analysis, we can tailor our GA4 training solutions to your in-house needs and requirements.

SEO Training

SEO training equips you with the knowledge and skills to transform your website into a search engine magnet. From understanding and mastering the search engine algorithm to becoming a SEO content powerhouse, to maximising the value from your SEO toolkit. By empowering your team with the right knowledge, you can unlock the organic growth potential of your website and achieve sustainable success.

“The team at PHA listened to our requirements and really took on board the differing skill sets we had as a group. From this, a bespoke training session was devised to support upskilling our staff teams’ knowledge and confidence in using socials in a fun and creative way to showcase our business. Hayley, Dec, Rob and Imogen are all so personable and their expertise oozes! Following our sessions with the team, we have seen a noticeable difference in our social platforms and would not hesitate to partner with PHA in the future."

Clare Ford

Operations Manager