SEKO Logistics

Increasing organic visibility and focusing on key territories

SEKO Logistics is an award-winning omni-channel logistics provider with over 40 years’ experience in e-commerce design and logistics.

With logistics sites in every major eCommerce market , we worked with SEKO Logistics to increase brand visibility online, make sense of their sales data and gain a larger share of the market by driving and converting more traffic into qualified leads.

Our Paid Search team created an integration between SalesForce and Google Ads to better understand where quality leads were coming from and ensure our PPC ads were being targeted at highly relevant prospects. We added some additional fields to the client’s ‘Contact us’ form so that inbound leads were accurately segmented and this data could then be used for future targeting.

We continually reviewed the leads coming from PPC and SEO, assessing their quality and matching them up with location reports so that we could constantly optimise our targeting and ensure maximum ROI.

Overall we drove $68m worth of leads in just twelve months. This was underpinned by a 348% increase in organic visibility with market qualified leads improving 45% in year two; and by a further 78% in year three.

The influence of optimising our Paid Search campaigns also had a positive impact on the qualification process, enabling the sales team to focus on winning quality leads, as opposed to stripping out poor quality ones.

At a time where capacity was low but demand was high and budget-saving essential, our optimisations were invaluable to SEKO’s sales team, not overwhelming them with low quality leads, but ensuring that high-quality opportunities were not missed.